COGO Digital Marketing Newsletter, November 2024

The holiday season is upon us! It’s time for a strong finish to the year with the best digital marketing strategy advice, as you prepare your business for 2025!?

BIG-PICTURE MARKETING PERSPECTIVES

Tired of the constant onslaught of new technologies? If you want to get back to basics, here are some old-school marketing tactics that still work today.

The B2B buyer journey is changing significantly, and businesses need to align their expectations with the new reality.

These nine e-commerce marketing strategies will skyrocket your sales in 2025.

AI IN DIGITAL MARKETING

Here are some important points to consider before using an AI website builder to help create or redesign your business website.

Google’s recent announcement about third-party cookies has changed the game for marketers who want to use generative AI in 2025.

In the perfect demonstration of why human creativity is important in the age of AI, Coca-Cola faces immense backlash over its AI-generated holiday ad.

NAVIGATING THE SOCIAL MEDIA LANDSCAPE

It’s that time of year — the top experts are starting to make their social media marketing predictions for 2025.

If you’ve been experiencing a dip in the ROI on your Facebook ads, this new AI-powered feature could be exactly what you need to get back on track.

For those who want to increase sales during the holidays and beyond, these social media optimization tactics can help you boost your social channels.

LEAD GENERATION AND SEO

If you want to rank higher in the SERPs, here are some tips on how to create landing pages that attract clicks and convert visitors.

Businesses who are providing local products and services need to be careful about not making this expensive SEO mistake.

As AI revolutionizes digital marketing, here’s why there’s still an important role for human SEO experts to play.

JUST FOR FUN

In a new marketing campaign for the holidays, Knorr uses the #EffortIsEverything hashtag to celebrate hilarious holiday cooking fails.

COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.