COGO Digital Blend AI, December 2023
Peg McDermott
Maximizing ROI through Strategic Web Design and Digital Marketing Campaigns - Driving Business Growth with Proven Results
Digital Blend AI is back, preparing you for 2024 with the best AI-powered strategies from the experts who understand AI marketing!?
TOP HEADLINES
The retail revolution — From customer experiences to inventory management, generative AI is transforming the retail industry.
What’s next? — Here’s what to watch out for in 2024 as AI continues to reshape business on a global scale.
ROI is up — Nearly 80% of marketing executives are reporting a boost in ROI after using AI tools.
TOOL TRENDS
Choosing the right tools — Experts from Google Cloud talk about the best paths forward for businesses trying to build an AI marketing strategy for the first time.
AI for sales —?New AI coaching tools are helping revolutionize how sales departments level up their skills.
ChatGPT turns one — In just a single year, ChatGPT has unlocked transformative potential in PPC marketing.
领英推荐
ETHICS AND THE HUMAN FACTOR
Implementing brand protection — In a world where AI-generated misinformation can be almost impossible to detect, brands need to have a strategy to protect themselves.
The future of data — Generative AI data faces issues with accuracy, bias, copyright, and privacy, which are all complex issues that will not be solved overnight.
Finding a compromise — Cory Doctorow talks about the need for AI to be an assistant rather than a replacement for human intelligence.
IN-DEPTH
Should we be afraid? — A deeper look into whether AI is really on the brink of sapience, and how worried we need to be about the potential consequences.
COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.