Cognitive Competitive Space? Series

Having just finished writing a book on Competitive Space? with my co-founder at OutSmart, Mark Edwards , I have found myself buzzing about sharing some further Cognitive insights it generated.

Over the next few weeks, I will post a series of articles on how Cognitive Science can improve your software businesses’ relationships with prospects and clients. You’ll find out what is going on in the minds of your prospects. How they perceive you, recall you and how you can positively influence them at the subconscious decision-making level.

So that you find these articles easy to follow the format will be the following:

Science – the facts and explanations you need for an overview understanding

Advice – based on the overview understanding so hints, tips, or advice for you to action.

At OutSmart, we check and double-check our facts and will dismiss any sources that are poorly cited or worse have a marketing origin. We have already busted some major myths in Strategic Positioning and Communications, so we are on a roll.

If you are a Software Founder or Leader, you will find these short articles extremely useful in understanding the cognitive mechanisms that make prospects decide that you are the obvious choice within your market.??

Titles:

Coming Soon in this series....

4.??????The power of visuals – a cognitive science view

5.??????Owning your Visual Icons – why randomly selected images don’t work

6.??????How to be unforgettable – creating Strong Neural pathways.

7.??????Create powerful positive associations in the minds of your prospects

8.??????How to avoid cognitively overloading your prospects

9.??????Using a Cognitive Approach to leave your competition behind

10.???A Strategic Mind is your biggest competitive advantage.