COG XTRA!

COG XTRA!

NEIL MASON NEIL MASON

NEIL MASON

Founder BDX + ECD + Human-powered creativity, ai-powered delivery

发布日期: 2018年6月12日
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London’s COG X event has provided us with the next challenge and a new blank canvas on which to present our IBM ‘Duo’ creative concept - a campaign that will be rolling-out around the globe.

Inspired by the IBM colour palette and taking cues from our highly successful (and well received) Mobile World Congress experience, we have created immediate impact, intrigue and individuality.

A clever use of destination points anchored around the venue ensure the space has been used to the full; enabling us to deliver IBM’s innovative stories in an unique environment.


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