Cofix Model of Consumer Manipulation
Cofix. The identity of the best business marketing idea in Israel in the last many years. Simple concept. 5 shekels for anything. Coffee. Sandwich. Even supermarket products. So powerful that others copied. Cofix built a chain and aggressively pushed out all the local mom and pop stores to either meet prices or close. Most did.
A huge successful business.
Now after promising never to change price they did. And the founder and CEO explained that it was costs etc. and his desire to expand. All neat and clear. He is after all a successful businessman.
Technically the price now changed by 1 shekel. We may argue: What is a shekel?
No. No. No. This is market manipulation and pricing at its finest. 20% increase! The entire market will now increase and this is just the start!
Where is the outrage? Where is the Media and the Press? I'll answer-- they are lining their pockets with more lucrative ventures!
Who is truly affected by this increase? The poorer consumers! The ones who sent their kids with 10 shekels and could get a sandwich and drink. Now they can't even get that. And, yes, you will hear that they and their competition have started to increase before that this isn't a new dramatic undertaking. But I tell you this: It is ONLY the start. This is how milk products, fruits and vegetables and all food items have increased over the last years.
It is disgusting how food prices are manipulated here! Monopolies and cartels force more and more on the consumer and the government stays idly by just to collect more taxes!
Even the media does nothing to stop this madness!
It is without a doubt that Cofix has full power and right to increase their prices anytime. It is their business and we are a proud capitalistic democracy. BUT: Caveat Emptor! Buyer Beware!
It is time to organize and boycott this! Start small and take control back of the market!
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8 年I don't think efforts should be focused solely on Cofix, but I do agree that they should be treated like any other store that increased prices by 20% overnight (your analysis by percentage definitely helps put things in light). There is a psychology term that I forget, which describes how a buyer will rationalize small increases in a price negotiation in an attempt to avoid losing a deal or something that to them is worthwhile (e.g. buying a car and being offered addons, the buyer says "well I'm already paying so much, what's another bit here and there"). Whatever the phenomenon is called, Cofix makes use of it more easily because the nominal increments in price are the lowest normal increments (since unit/NIS for the food market, as opposed to 10s of agorot for gas).