Coffee Wholesalers, Luxury Details & Using SEO Tools For Product Ideation- ?? Product People ??
Gooooood morning Product People!
The tools to make products are getting easier and easier.
As I've shown in this newsletter, you can find a partner overseas pretty quickly?(really... just sign up for this newsletter and wait till i hit your niche), but there's also tons of companies that are taking advantage of this opportunity.
I mentioned?Cobalt's contest?last week, and I met the founder of?Pietra?this week, who are making a complete operations platform that you can just plug your ideas and audience into.
So what is actually a differentiator when you're making products as this process inevitably gets easier and easier?
Ideas that resonate, and ideas with unmet demand.
Whether ideas for products to launch or to expand your existing offerings, I'm a huge fan of playing into open demand in search.
And I will note that areas we think are saturated... definitely are not.
I released a guide to coffee wholesaling on Twitter last week. The #1 response I got on Twitter was that "it's too saturated".
News flash... It was also saturated when?Death Wish?became massive by focusing on a niche (strength of coffee).
Companies like?Brewbike?above have zoned in on markets (college students) or product types (simple at home cold brew). Everything we think is saturated is ripe with opportunities, and they're more apparent than we think.
Related to this... Honest Tea is being discontinued by Coca Cola. When Coca Cola bought it originally it was doing $100m+ a year. The tea category also grew 11% in 2021... Coca Cola and every major consumer goods conglomerate has massive decisions to make in our current economy and they're making them fast...via?@thesnaxshot
Some business are shuttering completely, some divested to new owners... but in what they ignore there is opportunity. Say conservatively the Honest business was doing $60m a year, and other bottled tea beverages in Coca Cola's portfolio will be moved into position and take half of that revenue... what this is the rest going to go to?
At least a double digit percent will go to niche, consumer-friendly product leveraging modern community building, brand building and operation niches to repeat the Honest story all over again.
All this to say... there are massive opportunities right now.
Let's get to the action:
?? FACTORIES ??
If you're diving into caffeine culture, or liked my previous newsletter on coffee accessories, I put a Coffee Wholesalers cheat sheet with providers for all different kinds of coffee businesses together on my new site, you can grab it for free here:
You can grab the pdf free on my new, fully live website?productworld.xyz
?? IDEATION ??
The majority of search in the entire world for products starts in one of three places: Google, Amazon, and TikTok. Plug into one, or all three where the gaps are.
I'll dive into Amazon in the future, but let's start with the most straightforward: Google.
I use SEO tools to
- look for opportunities for new products
- look for where existing brands should expand their offerings
- see where brands should relabel or position existing products that don’t rank well in search.
In this thread we’ll focus on new opportunities.
I'm going to show you how I use the tool?Ahrefs?to find opportunities to make products that can succeed in organic search on Google.
I know people hate spending money on tools, and Ahrefs starts at a decently steep $99/m. That said, you probably only need it for one month if you’re scouting, and also you can probably find cheap alternatives.
To start, use the “Keywords Explorer” in the top.
Type in things from the perspective of a target user, how you feel they would search for the term. In our example we’re going to focus on opportunities in protein shakes, a super-crowded space. I’m going to type in my 3 minute brainstorm, see below:
vanilla protein shake
matcha protein shake
best protein shake online
organic protein shake
coffee protein shake
buy organic protein shake online
protein shake subscription
best tasting protein shake 2022
savory protein shake
caramel protein shake
blueberry protein shake
Ahrefs then spits out a list that shows “KD” or Keyword Difficulty (how hard it is to rank on the first page for a keyword, on a scale of 100). My general guide is that — below 10 is a layup, below 20 doable with some work, 20-40 you’re in for some serious time, 40+ brutal.
领英推荐
Ahrefs then shows the “volume” which is how many people search for the term each month (estimated) in your country, “GV” is the same thing global, “TP” is the traffic the #1 page receives for this term, “CPC” shows what people are paying for clicks on that terms in ads. Then you’ll get to a “parent topic” which means you could rank for this term targeting something more general.
I’m actually stunned by the results.
Every one of these terms besides ‘vanilla’ is attainable. And ‘caramel’ has huge volume at a 5-keyword difficulty! Savory is too small a category, so is subscriptions. Based on this… I’m going with caramel. Let’s take a look:
Now on the sidebar you can hit “search suggestions” and it will give you a ton of suggestions based on the keywords you entered.
I put this one in and it’s FULL OF GEMS.
“Savory protein powder” with a 1 difficulty and 250 hits a month? Opportunity for an untapped niche!
Check my results below:
Once I have my big list of terms, I export in a spreadsheet and rank my priorities
Lowest difficulty and highest volume is the formula for success.
The last step is actually searching these one by one to look at the competitive landscape.
If you do this in-depth in any category, opportunities emerge.
Definitely give it a shot!
? AESTHETICS ?
There's something special in the details, taking the little day to day experiences of a product and making them sparky a little joy, be just the right amount of photogenic, just feel... luxury.
Hyundai Ioniq details
Original Evian transportation crates
?? TOOLS ??
On this week's Builder's Build podcast we talked with Dickie Bush from Ship 30 for 30 about learning how to start writing online and much more:
Stoked to see what you create.
– Oren
P.S.
Check out 2 newsletters from my best friends Colin & James
NanoFlips - Learn the art of buying, growing and selling websites:?https://www.nanoflips.com/
Free Smoke - A Cannabis Business newsletter by Colin Landforce:?https://freesmoke.xyz/
Helping cannabis retailers sell more weed through Google Search via SEO, High-Converting Websites and Google Ads.
2 年SEO research is a massively missed opportunity for product research. Just let consumer intent tell you what you should sell or if there is a need. However, Ahrefs or any SEO data aggregator has only partially accurate data. For example, a keyword may register 500 searches a month on Ahrefs, but in reality actually get over 1,500. As a rule of thumb I just assume keyword volume is 2-3x higher than it says, and I cross reference between Keywords Everywhere, and you can go look at SEM Rush and other platforms. You only know this once you rank for a keyword. I always put that asterisk when utilizing Ahrefs or any other SEO aggregator. I would also look at Google Trends to find growing search intent both nationally and regionally.
Serial entrepreneur, product guy, mediocre golfer.
2 年You had me at *restomod preview image*