Coffee With The Marketing Classic - 'Positioning'

Weekend Coffee is always special!

Thought of sharing something resourceful today.?

Let me give you some of my thoughts on the book that helped many. The book category may vary and some may continue. To start, I would like to share must-read books on Branding and Marketing.?

Positioning: The Battle For Your Mind?-?written by Al Ries & Jack Trout. Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s strengths and weaknesses as well as those of its competitors.?

This book is remarkable. If you're grave about learning a marketing skill then this book leads you to a skill you need. Authors will teach you how to position, yourself, your company, your products, your clients, and your competitors into a place where you will profit and prosper.?

It is important to sharpen your message and communicate it simple way to reach the targets in an over-communicated world. It will guide you on how to move up that ladder to reach the top of the leader in the minds of the prospects. Creativity is worthless alone. Brand Positioning is the game to win.

This book advised me not to just do marketing for the sake of doing it. I put effort into how do I want to rank my product.?

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