Coffee with Grind and a trip to a new IKEA
Probably my most memorable experience this week was visiting a building in central London near Oxford Circus that is being slowly transformed into an IKEA store. Inside was an army of construction workers. There were multiple impromptu offices and a workers’ canteen. It’s a huge amount of highly technical work to refit an old building to function as a modern IKEA store.
I was there to meet CEO Jesper Brodin , who heads up INGKA Group, the official name of IKEA's retail arm. We recorded a My Business Leader Secret (#MBLS) video outside in front of the building, then went back in the building to record a podcast interview. He was interested to learn that I did all my recording as a one-man band on my iPhone! I explained that I like to integrate my verticals in my personal production process. It’s efficient and I keep creative control. Turns out IKEA does the same with its products, keeping control of the production process in its own factories.
This is another of their inner-city stores, as opposed to their out-of-town mega structures. One of the many interesting details I learned as a result of this interview is that IKEA owns all of its own buildings outright - no commercial leases. We discussed many things, including the benefits of not being a public company when you are scaling, allowing you to think in much longer timeframes. Strategies for scaling are one of our big preoccupations at Business Leader .
Grind coffee date
This week’s #MBLS video was with another leader who runs an omni-channel business. David Abrahamovitch is founder and CEO of Grind | Certified B Corp coffee. He now sells compostable coffee pods online and direct-to-consumer, as well as running a successful chain of cafes. His advice for our series is all about how the leader of a scaling start-up has to adapt on a personal level to the changing role. You must find this exciting, he thinks, rather than daunting. Not all founders manage this. Some prefer to keep the business deliberately small. Others bring in new leadership, sometimes under pressure, if external investors have been brought into the business. Watch the video here:
Abrahamovitch's advice reminded me of what Brian Chesky of Airbnb told me when I interviewed him for BBC News back in 2021. I remember he said: "You have to keep learning, it's like a video game, you keep getting to the next level, you're constantly a beginner." The founder has to commit to personal development and learning to remain relevant to their own company! You can read a whole chapter on what Chesky said in the BBC CEO Secrets book I wrote .
This is the second MBLS with the new graphics. Do you like them? You can message me or comment to let me know what you think.
Monday.com podcast
This week my 30-minute podcast interview with Eran Zinman of monday.com also went out. It goes into more much detail than the 90-sec video we did together. He very generously shared insights into his strategy for scaling his company, from a start-up in Tel Aviv, to a global SaaS powerhouse valued at more than $14bn - which he achieved alongside co-founder Roy Mann .
Forthcoming attractions
I'm sitting on a lot of great content at the moment, hence I'm committing to fewer new recordings while I'm busy editing (quite a nice activity on short winter days). However, there is a lot coming in the weeks ahead including:
Things of interest
Thanks for reading!
Dougal