Coding- Why should Digital Marketers know that?
On a primary level, learning to code will help you understand the technology you work with. While using the technologies available to you as a digital marketer may feel like enough competitive edge line in your comprehension of how these technologies work. With the understanding of using code, you can make small minor changes to a website, and you don’t have to contact other people to make those little changes, and you can do them yourself.
Why Marketers Should Learn Basic Code:
Codecademy
Codecademy set out to create a new, interactive way of learning – making it engaging, flexible, and accessible for as many people as possible. At Codecademy, we are committed to empowering all people, regardless of where they are in their coding journeys, to continue to learn, grow, and make an impact on the world around them.
Codecademy is an easy way to learn the basics of coding. There are different courses that you could take that relate to various coding-related languages and other subjects. Some of these include:
I completed one of these courses titled, Learn HTML; in this course, you start to learn the basics of HTML. They break down the topics that are important into small sections that are easy to understand. The courses build on each other once you start with the basic information, and then you slowly increase the difficulty. Some of the things that you learn in this course are:
Squarespace
Squarespace exists to help people with creative ideas stand out and succeed. We create a modern platform that enables millions to build a brand, share their stories, and transact with customers in an impactful and beautiful online presence. Squarespace is an easy drag-and-drop editor that allows you to design websites, and you can see in real-time what the site will look like when you are working on it. You can start planning your website with one of the many templates that they have; this will get you off to the start of creating your site. This makes starting your site easier because you have an idea of what should be included on the site and what will look the best.
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Once you have selected a template that you want to use, there are many features that Squarespace has to offer that make it easy to design the actual layout of the site. And once you have created your site, they have some tools that you can use; some of these tools are:
WordPress
WordPress powers both the backend of the website (the interface where a user logs in to make changes or add new content) and the frontend (the visible part of the website that your visitors see on the web). WordPress is more complicated than Squarespace. But WordPress is where most websites are created. In 2021, there will be about 1.3 billion total websites on the web. More than 455 million sites use WordPress. Since many websites are created using WordPress, it is best to understand how to use WordPress. Most likely, you will be working on a WordPress website then, I would encourage everyone to get familiar with the WordPress editor, so when it is your turn to work on a WordPress site, you will have an idea of what you should be doing. WordPress also has many templates that you can start with when you start creating your site. WordPress says, “Create any website. No code, no manuals, no limits.” With the use of WordPress, you can have more options than just the premade templates.
Key Differences Between Squarespace and WordPress:
As a Digital Marketer, How Could you use all three?
There are many ways that a Digital Marketer could use all three in their career. Since it is essential to have a basic understanding of code to make small changes to a site, you can do this by learning it on Codecademy. This is where you can learn about code. It is a free option to learn this valuable information that Codecademy provides. And since the Codecademy courses are miniature, you could learn code on your schedule, and it will not take that much time to get through one of the lessons.
Squarespace is an excellent place to start when creating your first website or making a "simple" website. This will get you some experience developing sites and understanding layout and what should be on the site that looks professional and makes sense. Also, using Squarespace will seem less intimidating to many people, so this is the platform that they feel more comfortable creating a website and don't want to have to deal with how complicated other places can be.
Finally, WordPress is the best place to go when you want to create a website, and you should learn how to use WordPress since this is where many websites are developed. Then this should be the platform that many Digital Marketers should get familiar with. And with the large number of websites that use WordPress, it is in a Marketers’ best interest to learn it. And this is the one that I will be learning how to use, and I would suggest you know.