Coding, it's a necessity for digital marketers.
Why should a marketer know how to code?
Saves time and leads to more creativity
Being able to understand the structures and techniques that take place with coding gives you more knowledge and with this you can certainly gain inspiration and innovation. In addition, it will help save on time when explaining your ideas to web developers.
Coding enables you to make quick fixes or modifications?to your marketing efforts
Nobody wants to be that person that is constantly relying on somebody else in the business to fix their problems for them. Especially when its multiple times a day/week.
Coding languages like HTML, CSS, and JavaScript are what digital marketing efforts are run on and having the knowledge of these languages allowing you to make fixes to landing pages and other code to enhance your product is increasingly important in the world of marketing.
You’re also able to learn how to code front-end and back-end programming languages on Codecademy for free as well as their “pro” option for an annual fee that provides more in-depth analysis of the languages and more study tools.?
Codecademy is a great place to learn how to code.?
Within Codecademy your able to learn how to code as well as programming jargon to speak to developers in your off time. Your boss would be very happy with this and so will your future self. Codecademy focuses on the interactivity of coding by having practice questions at the end of lessons to help information retention.?
It also has hands-on excersises like this one that allow you to practice with examples and descriptions of what each tag means and what it does.
Where can you build a website without much coding knowledge? Squarespace and WordPress is where!
Who is Squarespace best for?
Squarespace is a website builder and is great for someone who is new to website-building and wants a quick site to be built within a time frame of a couple days.?Squarespace has a lot of features automatically installed on your site for you like the ability to blog, an online store, and SEO to name just a few.
it has thousands of templates for your choosing to pick the best site format for your business so you can get your information to users in the most efficient and professional ways with modern designs and thousands of features.
Your able to make a good assumption on your pricing for Squarespace because the more features and components you want to use on your site it's safe to say you will pay more if you want more features. It’s like a subscription-based model and the cost can surely add up leading for it to be on the more costly side of website builders.
The scalability of Squarespace can be limited given that you are not able to access the hosting features of the site.?
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Since were in a world where more people access the internet on their mobile devices compared to desktops, Squarespace enables you to build a responsive version of your site to engage users on most internet capable devices.
Who is WordPress best for?
It’s a free content management site paired with SQL (Structured Query Language) servers. It powers over 43% of all websites on the internet.
WordPress enables users to modify content on their site without needing to know a lot about programming at all, which makes WordPress accessible to all, even those who aren’t programmers.
What kind of websites can you build on WordPress?
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Who uses WordPress to power their sites?
Microsoft uses WordPress to power its official blog posting site. They're able to outsource their Open-Source content for a cheaper price and able to save time by relying on a well-rounded and constantly evolving software like WordPress.
Reasons to use WordPress to build your website
Wrap Up
Being able to understand and have a basic level of coding is essential for a digital marketer in today's world because you're guaranteed to pass by coding and the actual development of a webpage or online content. A great place to start is on Codecademy where you can have hands-on experience with different coding languages like HTML all the way up to Java, SQL, and many others. Without having to code, you're able to create webpages on Squarespace for a small monthly price, or on WordPress for free. WordPress and Squarespace are industry used and well respected across the world.
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