The Code that Unlocks the Doors to Opportunity
Why You need more tools in your box
Have you ever met a person that just knew how to do it all, and you’re just astonished about the knowledge that they possess and the capability that they can do? Well, you can become that person, of course, it takes time to be able to have these types of trades and capabilities but we all need to start somewhere. Let me introduce you to coding, the best tool in your toolbox.??
Differentiating yourself from other marketers is key to being able to have a better job, salary, etc. Today’s marketers should learn how to develop websites and use coding languages such as HTML and CSS. If you really want to differentiate yourself as a marketer, learning languages like Java, Python, and C++ can set you in a different lane compared to other marketers.?
What’s the point of coding if we have easier ways to build websites now?
Although coding is slowly becoming phased out by “No-Code” and “Low code” platforms, coding is still a valuable tool to still possess because:
Possessing these capabilities are vital skills to creating successful digital marketing campaigns, and coding gives you a competitive advantage to be able to communicate effectively with developers, understand a problem or situation within a campaign better, and help make strategic decisions to create conversions.?
Where to begin??
Codeacademy: is a great starting point to learn to code, Codecademy is a learning platform that provides interactive coding courses in different programming languages such as:
This is a powerful tool for beginners to learn how to code because of their easy-to-use interface. The courses that are offered by Codeacademy are made to be engaging and easy to follow and they provide practice exercises and real-time feedback. After learning the process of coding, we can start learning about website builders. Website builder tools help get you to get your website up and running if you don’t necessarily understand code.?
The Type of Website Building Tools:
Squarespace: This is a website builder and hosting service that lets users create professional websites and online stores without the coding experience needed. With customizable options and templates. Individuals and businesses can create websites that are professional and easy to use.?
WordPress: This is a website builder that can create all types and sizes of websites. With around 810 million websites built on WordPress, there are a range of websites from personal blogs to corporate sites. WordPress is unique for the free and premium themes along with their plugins, which gives users customizable designs and capabilities.?
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WordPress is generally free and beginners can have a new website up in a few hours. But to fully utilize the WordPress platform and features, paying for a:
Pineapple Builder: Pineapple Builder is a no-code website builder that helps users find a template that they like and then the next step is to write a prompt telling the site what kind of website you want to make. This is an AI-generated website builder that automates the whole process for you, and a bonus is that it has SEO tools that help you place your business on top of the Search Engine Results Page (SERP).?
Compare vs Contrast
These different plans can unlock more benefits and higher potential depending on the business model you want to follow. There is no right or wrong plan, it is just the assessment of what your needs are and what type of business you want to create.?
Comparing the two, Squarespace is a very powerful website builder that has a user-friendly UI with professional templates and drag-and-drop items to help build your website visually. This is very easy for beginners and creating a website is easy. WordPress does require you to have some technical knowledge and experience to get started, but once you understand their system it will let you create versatile websites with powerful tools with their plugins. WordPress has more customizable options compared to Squarespace, but the downside of WordPress is that it is not beginner friendly.?
Pineapple Builder, like Squarespace, uses AI to generate the site for you. With AI becoming such a hot topic with digital marketers it is important to jump in on the AI train and start understanding the system to differentiate yourself from other marketers. Comparing this website builder to WordPress or Squarespace, this can be one of the most powerful tools to learn at this moment because of how early it still is to learn about AI and ML.?
No-Code compared to Low Code
No Code = basically what it states is there is “no code” when making websites. No coding skills are necessary, generally with no code websites it is almost like a drag and drop and everything is visual-based. No-code platforms usually have minimal technical skills and can be used by people with little to no coding experience. Websites like Wix does a great job with the No-Code website builder.
Low Code = “some coding” is required for sites that are website builders. These are platforms that reduce the amount of coding requirement, and will generally have pre-built templates and plugins. Low code generally helps users create software applications quickly and does less back-end work compared to traditional coding methods, but this still requires you to have some knowledge and experience in coding. Think of it like this, Low code puts you at Lvl.5 in a video game at the beginning. Coding puts you Lvl.1, there is a slight advantage at the starting point and what you have to do in between but you both can still get to your end goal which is conversions!
Examples:?
Who should be your first-round pick when making a website?
Overall, the question really resides within yourself and what type of operation you want to run. With many website builders and applications in today’s world, you can make a webpage within a single day. It’s like finding a favorite brand, there are flaws in each brand, but you want to pick which one you like, which will create the most value for you, and what just looks cool. With Squarespace and Pineapplebuilder, you can create a drag-and-drop website with ease, and no experience in coding is needed. If you are looking for something a bit traditional but still up-to-date WordPress is a great option to give you that option. So the decision is really up to you!