Code A

"This box is full of slices of brass bars instead of full length, an unexpected delivery from CSP," a prominent customer grumbled during one of our visits to their site.

One major challenge in the metal production industry is the waste generated from sections that can't be cut to the desired length. Our production team came up with a solution: gathering these product fragments and labeling them as "Code A" to be sold at a discount to retailers.

The previous marketing team supported this decision, believing it would benefit retailers (and consequently customers) while reducing waste. However, even our most valued customers sometimes opt to purchase from retailers rather than directly from us, and the retailers don't always effectively communicate the "Code A" situation: "They were produced to be sold for special needs of a part of market and not being suggested for most of the customers."

At the time, CSP dominated the Brass sections market with over 65% market share, maintaining a reputation for high quality for years, making it the market leader in this product and other products.

Whether as individuals or businesses, it's crucial to remain steadfast in our strategies, as even a small mistake in a professional setting can have significant repercussions on our brand's reputation.

In conclusion, the new marketing team decided to put an end to sell "Code A" brass bars forever.

P.S.

1. Please provide proper attribution if you wish to reuse this story.
2. Since this story occurred years ago, there is no confidential information pertaining to CSP company.