No Code for Marketers – Here’s How It Can Be Useful

I’ve been working in the marketing space since 2012, leading a design & development startup and then SDK marketing for $54M in funding US company. Since that time I have used various tools to speed up my work.

Today, while leading all the marketing for WeLoveNoCode, a marketplace to hire no-code developers, I became very familiar with the no-code space, using no-code tools almost daily. While I knew about no code and used it before, especially in product development, I never thought it could be powerful for marketing.

How can no-code tools boost our marketing performance?

In marketing, we need to work fast and deliver results: users, traction, MoM growth, and constant testing of new marketing channels. Therefore, marketing functions should have cross-functional support from designers, front-end developers, back-end developers, and automation experts to move so fast.

While working in Flawless App, we had a dedicated front-end developer, who built 30+ marketing landing pages for us. While at Abstract we had a whole dedicated team for web development. But this usually isn’t the case, marketing does not always have fast support from tech teams.

So what if some of the design and development superpowers could shift into the hands of the marketing team? (without the need to write code, be super technical, or have a MS degree).

Let’s talk about no code for marketing teams.

What is no code and why is it so good for marketing?

No-code is the software development approach that lets users build applications with a visual interface instead of code. The goal is to get websites, apps, automation, web apps, integrations made and released rapidly.

Most no-code tools offer you pre-built templates or a set of actions, so you don’t have to build from scratch. With these tools, people with little or no programming skills can build products easily and quickly. The main benefits for the marketing team from using no-code are:

• Speed of releasing new marketing initiatives. At WeLoveNoCode, we have several Tilda temples for marketing pages, and the marketing team can easily edit, improve and launch them almost instantly.
• Ability to automate processes in marketing. Marketers can also take advantage of no-code by building integration between various systems, having robust reports and workflows.
• Ability to keep tracking of marketing activities and spending with no-code tools. We track all marketing OKRs, projects, initiatives, paid and content campaigns, all that in Airtable. Go-To-Market planning with having all activities in one Airtable/Coda makes everyone perfectly aligned. If you add integration to Slack with changes updates, you will have almost a smooth flow.
• Ability to organize marketing researches and knowledge base simple and fast. Tools like Coda, Notion or Airtable are perfect for competitive research, database projects, and keeping all internal knowledge synchronized and organized.
• The simplicity of user research. With no code tools running simple surveys and analyzing them becomes super simple. Furthermore, tools like Typeform can be integrated everywhere in several clicks.

Seven no-code tools for marketing

These are some tools which marketing teams can start using right now:

• Tilda, Carrd, and Webflow — can be used for creating high-converting landing pages to inform and guide customers. All of the tools have simple interfaces and a rich built-in UX. You can also create pages fast to test hypotheses from available templates done by your team or bought from the templates marketplaces.
• Typeform and Google Form?— can be used in creating questionnaires, UX research, feedback gathering systems, and all ways of getting customer data for further marketing segmentation.
• Zapier —?can be used to integrate two or more apps and automate workflows. For example, when you collect a new lead, it can be automatically synced to a CRM and sent a personalized message.
• Airtable —?can be used for campaign management, content, social media planner, product launches, lead management, and even hiring.
• Coda —?can be used for organizing information and learnings, which I can share with the community.
• Notion —?can be used as a knowledge database, kanban board, project briefs.
• Miro and Mural — can be used to design user journeys, empathy maps, personas.

I plan to make an ebook on how marketers can use no code with step-by-step guides for every part of the marketing process. If that is something interesting for you, let me know in the comments.

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P.S.: If you want to learn more about the no-code movement and understand how to build your idea, you can book a free consultation call with no-code experts from my team.