Coca-Cola’s Sonia Sethi To Unlock the Holy Grail of Holistic E-commerce
CGT - Consumer Goods Technology
Empowering business growth through technology
This September, Sonia Sethi of The Coca-Cola Company will assemble the data-powered puzzle pieces that combine to create a holistic picture of e-commerce. Join us at the Consumer Goods Sales & Marketing Summit in Princeton, N.J., to explore how consumer goods executives must adjust their digital sales strategies in response to shifts in consumer purchasing behavior.?
WHEN: Wednesday, September 23-25
WHERE: Princeton, NJ
More About Sonia Sethi, Head of Digital Commerce & Emerging Channels at Coca-Cola
Sethi is the Head of digital commerce and emerging channels at Coca-Cola, leading the company’s North America operating unit into accelerated growth by maximizing digital commerce as a growth lever. As part of this, she builds talent, develops retail growth strategy, operates with excellence, and delivers lasting business impact. She is responsible for pure-play e-commerce, omnichannel, alternative routes to market for their nutrition powerhouse brands and emerging spaces such as Naturals and the Topo Chico brand. She is also accountable for customer relationships, end-to-end P&L, building digital capabilities, and retail media excellence.
The Consumer Goods Sales & Marketing Summit
Stop chasing metrics that don’t matter, and engage with other senior leaders to learn how they’re building relevance with consumers, activating with their teams, and then measuring real success.
Join this unique experience for consumer goods manufacturers with interactive and provocative content and tailored networking opportunities, including: