Coca-Cola "play big" in Times Square

Last year, Coca-Cola has reconstructed an outdoor digital billboard that was nearly 100 years old in Times Square, New York. The new ad unit after the "perfect transformation" is about 21 meters high and 13 meters wide. It consists of 1,760 moving LED screen columns and a brand new mobile 3D billboard.

It is understood that this billboard has now won two Guinness World Records, namely: "The largest 3D robot billboards" and "the first 3D robot billboards."

On the day when the new billboard was officially unveiled, Coca-Cola also deliberately set up an interactive experience area in Times Square. Passersby can enter the exhibition area to feel the cool mist emitted by the special device. At the same time, the site also prepared a variety of frozen coca-cola for fans to enjoy.

This is actually the first time that Coca-Cola has replaced the billboard in Times Square since 2004. Coca Cola said that he hopes to make a billboard that is “not the same as anywhere else” this time. This brand new billboard sets the power of Coca-Cola R&D, the IT and marketing team, and the cooperation of all partners. It took four years to design, test, and manufacture all relevant components and adapt to all weather conditions.

This advertising device is mainly tailored for two types of audiences, namely New York City commuters and tourists. Not only that, the device selects broadcast content based on different times of the day or days of the week. For example, before lunch, friends passing by may see Coca-Cola's catering mix.

In addition, Coca-Cola stated that it was just this summer that it also launched a “Share Ice Cola” event, so it also wanted to take this opportunity to convey the message of “sharing” and “together” in a world landmark where people gather together. Create a multi-sensory experience for the tourists and pedestrians who walk through every day.

Postscript: Each time I see this news, I have an impulse to introduce her to everyone. Innovative Coca-Cola, thank you. How creative you are, the great led designers. Pay tribute to those who are innovative!