Coca-Cola launches beverage bottles without labels
Thomas Reiner
CEO at Berndt+Partner | 30+ Years of Leading in the Packaging industry | Shaping the Future of Packaging for Global Brands.
Coca-Cola has launched rPET beverage bottles without labels for its Swiss mineral water brand Valser. The logo and product information are embossed directly into the bottle. The barcode is found on the cap. The label-free bottle is a great and bold approach. It goes in the right direction and shows the potential beyond recyclate use and recyclability. More and more clearly, the entire system is being rethought - opening up new avenues and innovative approaches for an optimized circular economy.
?
Since 2019, the beverage manufacturer Valser has already been selling its mineral waters in bottles made from 100 percent rPET. Now the brand, which belongs to Coca-Cola, is one of the first companies in Switzerland to do without the label as well.
The first Valser products to be offered without labels are VALSER Sparkling, VALSER Still and VALSER Still Calcium & Magnesium. According to the company, the above products are already available and are being tested on the market in the new 750 ml size.
?
The advantages of label-free
?
How it works:
领英推荐
?
Onward, ever onward
Eliminating the label is a great and bold approach. It's a move in the right direction and shows that we don't have to stop at the use of recyclate and recyclability. What's more, we can't stop there!
Because there is more to it - if we look at everything holistically and think in a new way. If we question the system completely and put it to the test, completely new paths and approaches open up. You can simplify and push circular economy in a completely different way once again.
_______
Game Changer Trends in Packaging
Liked the article? Subscribe to my?LinkedIn Newsletter 'Gamechanger Trends in ??? ' to be in the loop.
Feel free to check out my?Game Changer Blog ?for more articles about the most disruptive trends that are currently reshaping the packaging world.
TheKnot-Group - Owner and CEO / PHENOGY AG - Business Development
2 年We recycler will not be able to produce a natural resin anymore, more virgin PET materials will be needed for reproducing and then why ? The bottle was easy to process and the label had not been a problem at all. NOW it will be a problem.
CEO & Founder at Fillamentum a.s.
2 年Well, nice marketing and way how to keep people shuted up. The picture of Coca Cola company as I fave firmly fixed in my head is about thousands of empty bottles from Coca Vola, covering huge area in Lago Titicaca in Peru, really ecocogical catastrophe. Now some people in Europe will aplauded for for this a little eco improvement.
Packaging and Circular Economy in a Holistic View
2 年Thanks for posting and congrats! Hopefully you don’t use shrink film with the branding printed on to sell six/four packs of these bottles together. Happy to discuss!
Mission to make your packaging more circular ??
2 年Anybody from Coca Cola around here that wants to show this on a large conference?
从事标记，压印，雕刻，打孔，编码，编号和标记阅读的机器生产已有40年的经验
2 年That's great! Another direct part marking ??