Coca-Cola to launch Energy Drinks
Coca-Cola Energy and Coca-Cola Energy No Sugar will be energy drinks with Caffeine and Guarana. Likely to appear mid to late 2019 once a bit of a 'ding dong' with Monster Beverage Corporation has been resolved (also owned by Coca-Cola).
I'm not a fan of energy drinks myself, but it will be interesting to see how Coca-Cola positions the drinks in their product family and advertising campaigns.
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6 个月Tony, thanks for sharing! How are you doing? Any good conferences coming up for you?