Coca-Cola: “Embrace AI, Not Web3”, Generative AI's Impact on Jobs and more

AIK Trends #14

1| Coca-Cola: “Embrace AI, Not Web3”

At AdAge's Web3 Marketing Summit, 可口可乐公司 's Pratik Thakar delivered an unexpected directive to marketers: prioritize artificial intelligence over Web3 tech. Thakar argued that AI offers more enduring marketing value than Web3, given its practical impact.

Truth be told: Web3, once the buzz, now faces challenges: cryptocurrency woes, NFT devaluation, and metaverse ad hurdles. In contrast, AI has thrived, with 90% of marketers already using it for tasks like customer interactions and personalization.

Coca-Cola's own generative AI tool, which sidesteps copyright issues, exemplifies AI's role in cost-effective content creation. While Web3 isn't obsolete, this move highlights AI's ascent as a marketing powerhouse.

The company's recent endorsement of artificial intelligence over Web3 technologies at the Web3 Marketing Summit is a significant insight into the evolving marketing landscape.

AI has quietly but powerfully asserted its presence in the advertising realm. The use of AI for data management has become commonplace, with 90% of marketers already leveraging it for automating customer interactions, data integration, and personalization. One of the most promising AI applications for marketers is content generation, exemplified by platforms like Midjourney .

Source/ Read more at: https://www.insiderintelligence.com/content/coca-cola-s-message-brands-invest-ai-not-web3

2| Generative AI's Impact on Jobs

According to a recent International Labour Organization (ILO) study, Generative Artificial Intelligence (AI), including chatGPT, is more likely to enhance jobs by automating specific tasks rather than replacing them entirely.

The ILO's global analysis shows that while clerical work faces the highest technological exposure, most jobs will experience task automation. This shift is expected to complement existing roles and may alter job quality, such as work intensity and autonomy. It also highlights the Generative AI's impact on jobs brings to light a crucial aspect of technological advancement: its potential to enhance rather than obliterate employment opportunities. In a world often anxious about the encroachment of automation, this report provides a more balanced perspective.

Besides, the publication underscores the critical role of human decisions and responsible management in shaping the outcomes of technological transitions. It calls for policies that prioritize worker engagement, skill development, and social protection to ensure that the potential benefits of Generative AI are realized by a broader spectrum of society, rather than a privileged few.

Source/ Download the full report at: https://www.ilo.org/global/about-the-ilo/newsroom/news/WCMS_890740/lang--en/index.htm

3| How AI Can Transform People Management Inside Companies

In this article, Andrea Iorio analyzes?through the speech of?Ian Bailie (founder of myHRfuture), the areas in which Artificial Intelligence is transforming the people area of the company. Just as AI is changing the relationship between companies and their external customers, it is also doing so with their internal customers, that is, employees.