Coating "structural overcapacity", the development of environmental protection coating is the key

At present, China's coating industry overcapacity problem, reflects the long-term extensive industrial development mode caused by the supply structure and demand structure disconnection, thus forming a "structural overcapacity", its characteristics are low level, homogenization of too much capacity, lack of high-end capacity.Although the total production of coatings in China reached 13.0349 million tons in 2013, the backward production capacity is excess, and a large number of coatings need to be eliminated. However, high quality coatings used in high-end fields are in short supply, and some varieties are still in the blank, especially in the field of civil coatings, there is a serious homogenization phenomenon, and some high-end raw materials are heavily dependent on foreign countries.

The main cause and reflection of overcapacity

Careful analysis, it is not difficult to see that the main cause of this situation lies in the unreasonable industrial structure, backward development mode.Specific in the industry innovation capacity is insufficient, peer enterprises gathered in the middle and low-end market to fight "price war", new technology, new products can not meet the demand.And in the current coating industry, the development of the coating industry "cage" is environmental protection, in the past two years, the state issued a series of environmental protection policies about the coating industry, such as: paint consumption tax, which makes solvent coating enterprises very uncomfortable.

Despite the current state of overcapacity, we can make full use of enhanced industrial access, strictly limit new backward production capacity, and raise the threshold for market access.Stepping up efforts to technological innovation, attaches great importance to the core and key, major technological breakthrough, enhance innovation drive the development of the power, on this basis, the enterprise shall, in the variety, quality, energy saving, environmental protection, strengthen the high-end paint, environmentally friendly paint research and development and industrialization, enlarge the market effective demand, in order to improve product added value.

Enterprises take the road of environmental protection

Consumers will have more environmentally friendly products to choose from.Since its entry into the Chinese market, diatom mud has rapidly risen with its own unique environmental advantages, bringing new choices of health and environmental protection to consumers, while the quality of diatom mud products has also attracted much attention.As an environment-friendly wall material, diatom mud is superior to traditional paint in environmental performance. It is environmentally friendly, healthy, green and easy to construct.High environmental protection, low odor, no risk when working, no strong odor stimulation.Meet the requirements of green production, so it has a very broad development prospects.

With the deepening of environmental protection, the expansion of the market and the intensification of fierce competition, diatom mud enterprises will turn more energy to brand operation, and the production will be outsourced by more professional manufacturers.On the one hand, for brand owners, they do not need to invest huge sums of money in building factories and buying equipment, and do not need to spend time and energy on production management and technical innovation which they are not good at. Instead, they invest a lot of money and energy in brand operation and sales management.On the other hand, it can prevent overcapacity, killing two birds with one stone.