Coalition for Audience Measurement expands and adopts Second Position Statement on Proposed ePrivacy Regulation

Coalition renews calls for an enabling environment for audience measurement conducted on behalf of the digital economy

ESOMAR, together with AGOF, CESP, EBU, EFAMRO, egta, Febelmar, MLE, MOA, News Media Europe, Syntec Etudes, and WAN-IFRA have expanded a Coalition for Audience Measurement established in June 2017 to support legislators considering adopting a proposed ePrivacy Regulation.

The Coalition comprises key stakeholders involved in the audience measurement ecosystem supporting the measurement of the state of the digital economy.

The expanded Coalition has adopted a new position statement welcoming the European Council of Ministers' Presidency draft where considerable progress has been made to enable audience measurement to flourish in the European Union and serve its societal role in creating trusted indicators of the health of Europe's digital economy as well as its reach.

On this occasion the Coalition has published two new press statements as well as its updated position statement. All are available on the ESOMAR website:

• Press Statement: Coalition Expands Membership: https://bit.ly/2k1HvOZ
• Press Statement: Coalition Welcomes Presidency Proposals: https://bit.ly/2wibQe0 
• Position Statement: Coalition Recommendations for Legislators on Article 8 measures for audience measurement: https://bit.ly/2wVq48Z 

The Coalition welcomes any like-minded organisations wishing to express their support for the positions expressed by the Coalition. Interested parties are invited to contact ESOMAR's Public Affairs team ([email protected]) to be formally added amongst to the list of Coalition supporters and members.