The Best Sales Business You Can Start in 2020

Knowledge. One of the biggest resources people seek. One that you have in stock because of all your years of experience doing what you love or working in your field.

This is something people pay thousands of dollars for. Which you too may have initially paid for, and then worked and learned the hard way through doing it every day and your lived experience.

That’s why commercialising your knowledge is one of the best businesses you can start – and start right now.

Building a Business Out of Your Expertise

A career in sales isn’t limited to working as a farmer or a sales hunter (sales reps and account managers). You don’t have to be employed to a company as an independent contributor or move up the ranks into a sales manager post if that’s not what you want.

Instead, you can leverage your knowledge and experience that you’ve developed over the course of your career. Use this built expertise to provide services as a sales consultant.

Selling Your Expertise as a Service

As a sales professional, you’ve probably helped multiple companies grow their baseline revenue. It stands to reason that you can do it for others, especially those in industries you’ve served before.

So, not yet a consultant? Review the results that you’re getting for your current company. Think of the repeatable processes you’ve developed, sales frameworks that you designed that generate hundreds of thousands of revenues. Now, consider how to package that and deliver it to multiple businesses as their go-to consultant for driving sales.

Packaging Your Expertise: 3 Ways to Sell Your Knowledge

Your expertise as a service is just like selling a product.

You need to identify your niche market – those businesses that can benefit from your particular set of skills. What problems will you solve for them? What’s your unique value proposition that will differentiate you from all the other sales consultants out there? What makes you uniquely qualified to be the consultant for this particular type of business?

It could be your years of service in that industry, your specific processes that fit a certain type of business. There are many more ways to niche down or find a target market.

1.    Consultant to Businesses to Grow Their Bottomline

Is your expertise going into a business, identifying the problems, and finding the solutions to their sluggish sales? Then that’s a way to package and sell your knowledge and expertise.

Become the industry consultant that can quickly identify sales gaps and show company execs how to improve their bottom-line. Highlight how you can take a business on a transformational journey that will positively impact their baseline revenues.

2.    Coach to Sales Teams to Improve their Performance

If you have a proven process that can help in-house sales professionals improve their performance, then that could be your target market. Become the go-to consultant who can help sales teams improve revenue generation.

3.    Trainer for New Sales Professionals

In addition to selling your expertise as a sales consultant to companies, you can teach others what you do. Use your mistakes, successes, and general business expertise to teach new or upcoming salespeople on how to deliver results like yours.

You already have the knowledge and experience. Now it’s just a matter of packaging that expertise and delivering value to your chosen clientele.

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Disclaimer: All views expressed in this article are my own and do not represent the opinions or views of my current employer or any entity whatsoever with which I have been, am now, or will be affiliated. This post is for informational purposes only and any advice should be followed at the reader's own discretion.

?2020 by Alex Alleyne | www.alexalleyne.com | www.growth-iq.com | www.mysalesagency.com