Coaches whose primary focus is on themselves are doomed to fail!

The motivation behind this post was a post I saw yesterday which read.?

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“Anyone else struggling to get to 10k a month”

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For me this just demonstrated the entire image problem the coaching industry has due to its non-existent low bar to entry. Which has subsequently exploded during Covid.??

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When someone talks like this, they are outwardly expressing the thoughts in their head when they are with a client whether prospective or actual.?

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Their motives are clear. They are saying to their client you are worth xxxx to me. And not I am of value to you because I can solve your problem.?

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Essentially people with this mindset are essentially snake oil salesmen as they are the entry level of the coaching species who are essentially operating as predators.?

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Here’s how I learned this.?

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When I was 22 years old, I joined the life insurance industry on commission only.?

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Who was I selling for ???

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I was selling for me.?

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I’d be driving home after making a sale punching the air because I had made a sale and I had money in my pocket, and I struggled for years whilst operating under this mindset.?

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I was an avid reader and seminar attendee, but my motives were how can I make more money for me.?

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Then one day I read a book and watched a video by a man called Frank Bettger.?

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In the video he got so excited about what life insurance could do for people. (Not himself ) he stood up and smashed the chair he was sitting on.?

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In his book. How I raised myself from failure to success in selling.??he said something that would change life and my clients and myself.?

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He said.?

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“If you help enough other people get what they want you can have anything in life that you want”

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The quote was accredited ever since to zig ziglar, but it actually came from Frank.?

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This was the greatest gift I was ever given but as much for those I served as myself.?

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As I never sold a life insurance policy for myself ever again.?

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Within 12 months I ranked in the top one tenth of 1% in the world.?

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There were two reasons for this.?

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Firstly, I moved from metaphorically sitting opposite my clients in a battle of will part them from their money to sitting next to them.?

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Looking out with them to use my knowledge to find the most suitable solution for them.?

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The second reason was because they knew I was there in their best interests.?

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People have a sixth sense, and they know why you are there.?

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It reminds me of a parable in the bible where some man was making false claims to Jesus to get in his favour and Jesus said.?

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You should stop speaking now for I can see your heart. {their intent)

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When I listened to speakers talking about their sales success I used to think?

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“I could never do that “?

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But when I stopped selling for me and embraced bettgers words I could and did.?

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At the time the average income for life insurance salesmen was ￡16000 per year and 4 sales per month.?

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In May 2000 I made ￡83,313 in one month and 285’576?with 376 policies in force in the year 2000?

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For as long as you are trying to sell coaching to get you to 10k a month people will continually see your heart and they will run a Mile.?

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Sure, there are people like this that make a fortune but they never last.?

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You’re sum total of value to your client is how effective you are at solving a problem they have.?

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Not how adept you are at emptying their pockets.?

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Personally, I don’t want to spend ten minutes with that person.?

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Sure, make a fortune. But do it for them and you will get there a lot faster with your reputation intact.?

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If you, can’t I suggest you get out of the coaching?industry and look for a job in the nearest used car sale lot.