Coaching Series

Let me take you on a great talk I just had with a Brokerage/Team I’m coaching.?

This Brokerage/Team of about 30ish agents has been around for a few years and they’ve been a little slow at growth the last few months and their biggest fear is being left behind when it comes to innovation and attracting the right agents. Which is a very valid concern. Their main source of business comes from two things: Online Leads and Referrals.?

They realize that only about 25% of their agents produce most of the income so they need help making the other agents more productive and also attracting amazing talent. Here what I broke down as the 6 things we need to work on.?

1. Leadership - people are always looking to follow someone they can trust and someone that remains constant. They want to make sure that the person or a group of people they’re following are always innovating and protecting their best interest. We have to inspire people to do better, this is why we have to continually focus on becoming a better leader. (Continually be learning through books, masterminds, podcasts, etc..)
2. Technology - it’s not just about having the right CRM, it’s about knowing how to use it so you have all the automation and systems in place. The agents need to know what to do with the technology they have. They need to be aware of it and they need to understand how it helps them grow their business. Technology needs to make their life easier not harder. (Followupboss, Artificial Intelligence, OpenToClose, ReEvaluate, RedX, Chime)
3. Marketing - when you think of marketing think of social media. Four out of the five most visited websites in the world or social media. Agents don’t always have time to work on this so be the solution for that. Give them the content to post or have a team that posts for them. It’s not just about creating Newsletter, flyers and promotional materials it’s about creating the actual content that’s going to go out. The more that the other agents see the success your agents are having the more it it will attract top talent. (Suggested hiring a Social Media coaching company like Drunk On Social or a Social Media Manager that can take on the content creation for them and I also suggested that they use my Social Media Calendar)?
4. Coaching - training, education, and accountability is the key to consistent growth. You have to provide key education so that the agents can grow with the team and adapt to the consistently changing real estate world. (I’m already coaching them, so I suggested tuning in to LCA and FUB webinars)
5. Staff - Whether it’s a transaction coordinator or someone that helps as an admin, the point is that the agent needs help. Let’s identify the pain points and see if you need to bring in an inside sales agent or someone that’s on the concierge level that helps them with their past clients and sphere. (Suggested Power ISA)
6. Opportunities - when it comes down to it most agents want a team or a brokerage to provide leads. I would suggest that you do this through Google pay per click at a high-level and focus on the niche areas that you cover. Make sure that every agent on the team has a Google my business page that’s fully working along with a website that can help their search engine optimization. Some thing like what Placester has for brokers or teams. (Suggested Chime and Ylopo)?

There’s a lot more to this but that was the basics of where we’re going for the end of 2022 for this company.