Coaching principles Nr. 9 and 10. Does the coach understand our culture and business? And. Can we send our leader to a training instead?

Coaching principles Nr. 9 and 10. Does the coach understand our culture and business? And. Can we send our leader to a training instead?

Principle nr. 9

Does the coach understand our culture and business?


If a coach (or firm) has deep knowledge about your company, your industry, your culture and knows some of the key players. This surely helps to make more impact faster. It's recommended to work with a firm or a small pool of coaches that you both invest in.



Principle nr. 10

Can we send our leader to training or business school?


A business school can be an alternative for coaching. However, not always. Regularly the coachee needs individual learning and attention. And second: our experience is that the more senior the person is, the more they value one-on-one bite sized learning. They don’t want to be in a classroom but want something more personal and ‘exclusive’. You should expect a one-on-one coaching to make more impact.




This episode five of five of our series of 10 principles to get the best return of your investment when making coaching decisions. Enabling you to make better decisions. This is good for you, for the coachee and for the industry as a whole.

We are in global executive and business coaching ourselves for 30 years. We live in it! And are now sharing some of our real life industry experience from this young and developing industry. It makes us happy if you find some value from it.


Looking for more inspiration and practical tools? Visit our inspiration HUB here

For more information about us, visit us via www.tencompany.org


Continue the conversation and your thoughts with us.

Meagan Boson

Vice President at Oldcastle | Instilling confidence in leaders through organic content | Host of The Passionate Pro Podcast

1 个月

Coaching is about asking the right questions, not just offering the right answers.

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