Coaching principles Nr. 5 & 6.  Do we need to give the coachee a choice? What is the timeline for a coaching programme?

Coaching principles Nr. 5 & 6. Do we need to give the coachee a choice? What is the timeline for a coaching programme?


Principle nr. 5

Do we need to give the coachee a choice?


Offering a choice between different coaches often works well because you get more buy-in from the coachee. However, there are some serious downsides. 1. Coachees often insitinctively choose someone they ”like” and not for a coach that causes them ”pain” and is tougher. Downside nr. 2. Some coaches are just a better salesperson. But they are not always better coaches!

In our first session with a potential coachee we literally always ask (the retorical question, but still): "I will tell you what you need to hear, not what you want to hear. Can you handle that? Do you want me to do that?" Of course there's only one answer. It gives us the mandate to make progress and create break throughs.

Our advice: decide case by case if you give your coachee a choice, or not.



Principle nr. 6

What is a good timeline for a coaching programme?


A minimum length of an executive coaching programme must be 6 months. Normally a healthy length is between 12 and 18 months. Time to create new (behavioural) habits and to automate these. In very rare cases you might want to consider 24 months.




This episode three of five of our series of 10 principles to get the best return of your investment when making coaching decisions. Enabling you to make better decisions. This is good for you, for the coachee and for the industry as a whole.

We are in global executive and business coaching ourselves for 30 years. We live in it! And are now sharing some of our real life industry experience from this young and developing industry. It makes us happy if you find some value from it.


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For more information about us, visit us via www.tencompany.org


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