The Coaching Niche Goldmine

Let me tell you a little story that might just be the?golden ticket?for starting a successful coaching or service business.

I’ve got this friend—she’s a therapist, or maybe a psychiatrist…honestly, I’m not exactly sure what she does. But anyway,?she works for this company that feeds her clients,?and she’s been asking me how she can break free and go solo, become self-employed, right?

So, last time we met up, she’s like,?“Hey, can you help me create content for my website so people can hire me directly?”?

You know what I told her??“Let’s zoom out for a sec.”

Here’s the deal: she thought the?thing?she needed was a website. But the website isn’t the magic pill—the real question is… Who are your clients?

Are you helping?stay-at-home moms?who feel trapped because they put everyone else’s needs before their own? Maybe you’re working with?burned-out entrepreneurs?who can’t sleep because they’re too busy chasing money, but feeling totally empty. Or maybe it's a?22-year-old kid?paralyzed with anxiety about adulting.

And she was like, “Well, all of them!”

That’s when I hit her with the tough love:?“No, that’s not how this works. You can’t be everything to everyone.”?

Even if I’ve got experience that could help any business under the sun (yes, even SpaceX), I’m not going around selling myself as a?Swiss Army knife for?all?problems.

Here’s the hard truth:?people want specialists.?If someone’s email funnel is broken, they want an?email funnel expert. If they need marriage counseling, they want a?marriage specialist—not someone who’s dabbling in 10 different things.

You gotta?niche down.?And this stumped her because, guess what, she couldn’t decide who she actually wanted to help.

So, I told her:?once you figure out your market—whether it’s overworked couples who feel like roommates or business owners who can’t get their employees to care—then we can create a quality clients attraction landing page.?

And that page will?speak directly?to the pain points of your chosen niche. It will make them think,?“Wow, she gets me.”

So,?don’t be a jack-of-all-trades.?Find?your?market, the people you know you can help, who actually want help, and are willing to?pay?for it.

And trust me, trying to sell a generic 8-week coaching program to professional associations management on "communication and advocacy" won’t cut it.?

But an offer where you say,?“Hey, I will help you ’Attract , engage and double your society membership in eight weeks using your society newsletter,”?that?will sell.?

Recognize the market, solve the?right?problem in the?right?way, and you’re golden.

Do you still need nudging to believe me?

Listen to Multimillionaire marketing genius Alex Hormozi share his bewilderment upon discovering that a registered dietitian was earning close to a million dollars annually by leveraging her small Instagram following of under 6,000 people to sell her services and products related to billing insurance properly for dietitians.

Despite her account's limited reach, she was making significant sales through her hyper-niche and value-driven content.

A small but highly engaged niche audience can lead to significant sales and revenue, even more so than a large general audience.

Providing targeted, value-driven content to a specific audience can be more lucrative than chasing vanity metrics like follower counts.

Here is the link (824) She Turned 5800 Followers Into $1 Million Per Year - YouTube

I would like to help you strategically pick your niche so that you attract your dream clients without overworking and burning out.

I have a new program: Nail Your Niche in Ninety (I'll nail your niche in 90 minutes) for coaches, consultants or service-based business owners.

What you get in this breakthrough session with me:

-????????? 90 Minutes Zoom call

-????????? PLUS 7 days of voice note coaching/ Q and A/ mentoring support via WhatsApp. These 7 days allows us to hone and tweak and talk about what came out of call.

Plus it's your opportunity to ask me anything.

My promise is that if you don't go away with clarity, we work together until you do. This 7-day mini package is worth $1500 but if you're reading this and it's calling to you, I'm offering it for $ 175.

If you're interested, then send me a private DM and let's do this!