Coaching, Consulting, or Mentoring: How to Choose the Right Path for Your Growth

Coaching, Consulting, or Mentoring: How to Choose the Right Path for Your Growth

The Key Differences Between Coaching, Consulting, and Mentoring: A Practical Guide

If you've spent any time working with clients, you'll know you can take a few different approaches to help them succeed: coaching, consulting, and mentoring. While some people lump them together, I believe the differences matter—a lot.

Why? Because knowing when to coach, consult, or mentor is key to providing the best possible support. And it makes you more valuable to your clients while also broadening the range of services you can offer.

Here’s a breakdown of what makes each approach unique, and why it matters.

1. Coaching: Helping People Find Their Answers

Coaching is all about guiding someone to find the answers within themselves. The goal is to help them unlock their potential, build confidence, and develop the skills they need to solve problems on their own.

This method takes time, but it’s powerful because when someone discovers the answer for themselves, they’re more likely to internalize it and use it again in the future.

It’s about equipping clients with the ability to self-coach and become more independent over time.

For example, if a client is struggling to generate leads, as a coach, you would ask probing questions to help them figure out why.

The idea is to help them come to their conclusions and feel empowered to tackle the issue the next time it arises.

2. Consulting: Providing the Answers

Consulting, on the other hand, is much more direct. As a consultant, you diagnose the problem and give the client a solution. This is the fastest route when time is of the essence, and your expertise allows you to pinpoint the issue and provide a quick fix.

If a client says, “I’m not getting enough leads,” a consultant would analyze the situation and offer actionable steps to solve the problem—no need for the client to work it out on their own.

This approach works well when your client needs results fast or lacks the experience to solve the problem themselves.

It’s more hands-on and directive, saving time by bypassing the need for discovery.

3. Mentoring: Sharing Your Experience

Mentorship is about sharing your own experiences to guide someone. You offer advice based on what’s worked for you in the past. This approach helps your client understand how you would handle a particular situation, offering them a model to follow.

Mentorship is especially useful when your client wants to understand how you think or would approach a challenge. They can benefit from your wisdom and experience, learning to apply the same strategies to their own situations.

For instance, a mentee might ask, “How would you grow my business?” In response, you’d share how you’ve grown businesses in the past, providing practical advice and personal insights.

Why the Distinctions Matter

So, why bother separating these three approaches? Because each one serves a different purpose. Coaching helps build long-term self-reliance, consulting delivers fast solutions, and mentoring provides guidance based on experience.

When you’re clear on these differences, you can adapt your approach based on what your client needs at any given time.

In a world where most people label themselves as “coaches,” many are consulting. By broadening your toolkit and understanding when to switch between coaching, consulting, and mentoring, you can serve your clients better, and offer more flexibility in how you deliver results.

Final Thoughts

You don’t have to choose between being a coach, consultant, or mentor. If you’ve got the skills and experience, you’ll likely switch between all three depending on the situation. Each one gets results, but knowing when to use each approach is key.

By having these different modalities at your disposal, you’re not just solving problems—you’re helping clients grow, and that’s the real game-changer.


This article explains the key differences between the three approaches, highlights their importance, and emphasizes the value of using the right one at the right time—perfect for a LinkedIn audience.

Inciteful and helpful as always

Andrew M.

LinkedIN Business Growth Channel ?? LinkedIN Coach ?? LinkedIN Profile Optimisation ?? LinkedIN Engagement Strategies ?? LinkedIN Sales Growth Partner ?? SETR Global

3 周

Totally agree Geoff Hetherington?? You can be all three, but you gotta know the difference between each scope and how to approach it.????

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