Coaching In 2025: What Works, What Doesn’t And What’s Next

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You’re showing up. Posting content. Running your programs.

But something doesn’t click. Your audience isn’t sticking around.

They scroll past. They forget. They move on.

Let’s talk about why.

In most people’s eyes:

? ‘Famous Coach A’ is everywhere. Posting, running live classes, and offering free challenges.?

? Their programs look polished, and their social media is buzzing.?

? They seem to be “crushing it.”

But the reality?

? Their audience see their posts but doesn’t take action.?

? They spend hours creating content, yet engagement drops week after week.?

? They keep launching new offers, but nothing quite sticks.

The Problem? They’re Following Strategies That No Longer Work.

Most coaching advice is stuck in the past.?

They’re based on old social media strategies that don’t align with how people consume content today.

Let’s break down the biggest offenders:

??? Mistake 1: Trying to Be Everywhere at Once

Coaches hear this all the time: “You need to be active on Instagram, LinkedIn, TikTok, Facebook, Twitter, AND YouTube.”

That’s like trying to cook five meals while running a marathon.

You’re doing everything, but nothing well.

The truth? 60% of small businesses struggle to create content consistently. When you spread yourself too thin, your audience gets confused and disengages.

? What works instead?

Focus on one space where your audience can engage with you deeply—where your brand feels premium, distraction-free, and built for results.

??? Mistake 2: Running Free Challenges That Don’t Convert

Free challenges sound great. People sign up, they get a taste of your expertise, and then… they disappear.

Only 5-10% of people complete free online programs. That means 90% of your audience leaves before they finish the challenge.?

And you? You’ve spent hours creating, promoting, and running something that doesn’t lead to sales.

? What works instead?

Paid experiences. When people invest in something, they show up. They commit. They follow through.

??? Mistake 3: Selling Content Instead of Transformation

Most coaches are told to “sell their knowledge.” Package your expertise into courses, PDFs, and video modules, and clients will flock to it.

But here’s the problem: 97% of people who buy online courses never finish them.

People don’t just want information—they want results.

? What works instead?

A step-by-step system that keeps them engaged. Something interactive, structured, and easy to follow—so they don’t just buy, they transform.

??? Mistake 4: Relying 100% on Social Media

Social media is tempting. It’s free. Everyone’s on it. But the problem? You don’t own it.

One algorithm change can kill your reach overnight. Remember when Facebook slashed organic reach in 2018? Businesses lost access to millions of followers without warning.

? What works instead?

Owning your space. A platform where your audience engages with you—without distractions, without algorithms deciding who sees your content.

That’s how Allie Cooper built a thriving coaching business with her own Passion App Cirque Plus that helps aerialists build strength, and improve technique.

Allie didn’t want her content scattered across platforms. She wanted one space where clients could connect, learn, and engage effortlessly.

So she built her own Passion App.

? No fighting algorithms for attention.

? No getting lost in inboxes.

? No blending in with the noise.

Instead, her brand lives in its own space—where clients stay engaged, connected, and coming back for more.

And that’s the power of branding done right.

??? Mistake 5: Ignoring How People Consume Content

Apps account for 92% of mobile internet usage. That means your audience already spends most of their time inside apps like Instagram, WhatsApp, and YouTube.

Yet most coaches still rely on emails, PDFs, and browser-based programs that people never finish.

? What works instead?

Meeting your audience where they already are—on their phones. Apps are designed for engagement, habit-building, and real results.

The Shift You Can Make in 2025

Here’s the good news: You don’t have to start over. You don’t have to do more.

You just need to shift how you run your coaching business.

? Stop chasing social media trends. Create a home for your audience that you control.?

? Stop relying on outdated strategies. Build an engine that keeps clients engaged and coming back.?

? Stop doing everything manually. Set up systems that automate growth and transformation.

The best part? You can make this shift within 30 days—without needing to code, hire developers, or have a massive audience.

?? 2025 is here. Will you keep chasing clients, or build an engine that brings them to you?

?? Click here to learn how to turn your coaching business into an automated, high-value brand that scales >>

P.S. What’s one coaching strategy you KNOW isn’t working anymore? Drop it in the comments. Let’s talk. ??