Coach to WOW and build customer loyalty

Coach to WOW and build customer loyalty

What is wow? The answer comes from you and your organization. So often we hear people provide service that is expected. Customers today are short on time and are also transaction focused- meaning we as human beings move so fast today it makes it difficult to be "wowed". So, how do we combat such a pervasive way of life that has infiltrated all aspects of how we interact with others?

First, a major initiative companies can take is to define what wow is and how they can go about doing it. The definition we use is:

Going above and beyond the call of duty to create an experience that customers rarely, if ever, experience from organizations in our industry.

These wows should be depicted by specific actions that must be taken or could be taken to facilitate such a WOW! Once this is done, then the coaching begins.

One of the simplest things you can do is to get a group together within a department and present the definition and actions. Have people break into groups of two and target a specific client together they will ultimately provide a wow experience. The learning project is for everyone to come back within one to two weeks with specific examples of the actions they took in the positive results they facilitated. While this approach seems simple in nature, defining the approach and techniques allows coaching to be second nature.

We are about to launch a new module or training program called WOW The Client Coaching module. Learn more about our training system at our upcoming webcast on July 21st at 11 AM CST.

Register here: https://attendee.gotowebinar.com/register/1801859147991569410

Lauren Paterson

Customer Account Manager at Astrak Group

7 年
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