??Co-Marketing Campaign Ideas for Your Next Virtual Business Summit??

Relying Solely On Your Summit Speakers to Fill Your Audience is the Epitome of Insanity

You're making a BIG mistake if you rely solely on your speakers to attract the audience to your business summit. The speakers are businesswomen just like you, actively promoting their own companies. Merely having them speak at your summit doesn't guarantee that their mailing lists and social media engagement are robust enough. ????

They are the "honey" who offer powerhouse expertise, captivating your target audience and halting their scrolling as they realize the caliber of knowledge awaiting them at your virtual summit. ????

While it's required for speakers to share posts and announce the event to their mailing lists as a token of gratitude, it's essential to cultivate a collaborative marketing army comprising co-marketing partners, cross-marketing partners, and cross-promotional partners. These allies play a crucial role in amplifying your marketing reach on LinkedIn. ????

Marketing Tribe

Your co-marketing partners are invaluable allies who can elevate the concept of your summit by merging their business DNA with yours, thereby setting it apart from competitors. These partners are pivotal as they engage with your clients before, during, and after their interactions with your business. By extending sponsorship invitations and involving them in your summit planning committee, you unlock access to exclusive giveaways, tap into their audience, gather fresh ideas for refining your concept, leverage them as a sounding board, and much more. Their commitment to your success is unwavering. ????

Now, to generate excitement for your summit, your cross-marketing partners step onto the stage. These partners include publishers of magazines, newsletters, and hosts of podcasts that cater to your target audience. They serve as ideal media sponsors for your summit, amplifying your core message through articles, features, and strategic content in their publications. Collaborating with them not only garners publicity but also drives traffic to their platforms, creating a mutually beneficial relationship. ?????

Lastly, you require fans and cheerleaders, also known as your cross-promotional partners, who enthusiastically spread the word about your exceptional, one-of-a-kind business summit to their business circles and LinkedIn followers. These individuals are deeply passionate about the summit's topic and eagerly share your posts. Offer them opportunities to enjoy discounts, attend pre-summit events, and participate in post-summit activities. Enhance their engagement by gamifying their interactions, rewarding them with performance badges for achieving cross-promotional milestones. ????

Now let’s discuss co-marketing campaigns ideas for your business summit.

Co-marketing campaigns revolve around a new product, service, or event that promotes the primary project—in this case, a virtual summit. They offer mutually beneficial partnership opportunities, incentivizing collaborative marketing partners to grant you access to their audience.????

? Create a niche signature magazine with you on the cover that focuses on your specialty to market your summit.

Infuse your business essence with that of your co-marketing partners to craft collaborative articles for the magazine, showcasing how your synergistic efforts can benefit your shared audience. The section featuring the schedule and speakers will be the sole component requiring updating if you host your summit more than once annually. Additionally, incorporate a directory for your cross marketing partners to enhance their visibility, along with a supporter page dedicated to highlighting your premier cross-promotional allies. Lastly, include details on how to forge partnerships and become a speaker.?????

? Develop a LinkedIn Audio Event series that incorporates a panel format to get your target audience excited about your business summit.

Engage in conversations with your co-marketing partners, cross marketing partners, and cross-promotional partners that resonate with your target audience's discussions with their business confidants. Address their pain points and seamlessly promote the summit during the LinkedIn Audio Events. Encourage guests to openly share their challenges and submit questions for discussion.?????

Utilize the gathered insights to promptly generate collaborative content addressing the challenges faced by your guests and illustrating how the summit will provide solutions. Subsequently, integrate contributions from your speakers and co-marketing partners to enrich the content further. Extend instant discounts to women registering during the Audio Event. Additionally, organize an afterparty event following the summit's conclusion to entice those who missed it into purchasing access to the summit's video recordings.????

? Craft a supersized co-marketing campaign by merging a co-branded giveaway contest, LinkedIn newsletter article exchange, social media takeover, and social media challenge with your collaborative marketing partners. ????

1. Curate a co-branded prize package that aligns seamlessly with the theme and interests of your business summit.
2. Integrate a LinkedIn newsletter article exchange with your co-marketing partners. Each partner and speaker can contribute a thought-provoking article or insightful piece of content related to your summit's theme.
3. Collaborate on a social media takeover, presenting a series of engaging posts, stories, and live sessions across various social media platforms. From behind-the-scenes glimpses to exclusive interviews, the takeover will provide an immersive experience that showcases the strength and diversity of your partnership.
4. Introduce a social media challenge in collaboration with your partners. Encourage participants to share their summit journey, insights, and takeaways using a designated hashtag. Prizes, recognition, and bragging rights await those who participate, offering an invaluable opportunity to demonstrate creativity and engagement within the community.????

By combining these elements, you'll create a cohesive and impactful co-marketing campaign that leverages the reach and influence of your partners, driving excitement and engagement around your business summit. ????

I hope I’ve given you a lot to think about so you can start planning your summit’s co-marketing campaign. If you need help, reach out for a one-hour co-marketing strategy session. DM me to get on my schedule. ??

P.S. The co-marketing campaign that I am putting together for my business is a movement, the 2024 One Million Woman Link Up.

Feel free to join and follow along as I lay the groundwork to spark collaborative marketing partnerships between 1M female LinkedIn members. ??????

• Download the 2024 One Million Woman Link Up Overview to share with your female besties.

About Jerrilynn

Jerrilynn B. Thomas is a LinkedIn collaborative marketing strategist specializing in working with B2B female coaches and consultants who promote their services through a diverse array of channels, including books, events, VIP intensives, podcasts, speaking engagements, courses, and membership sites. Jerrilynn's expertise lies in guiding these professionals to expand their reach by cultivating a broader female audience for their exclusive offerings on LinkedIn by facilitating strategic co-marketing partnerships with their complementary female connections.