?? Co-Market During Entrepreneurs "Do It Yourself" Marketing Month & Beyond: Counteract LinkedIn Engagement & Reach Decline ??
Jerrilynn B. Thomas
?? Pioneering a New Era of Women’s Collaborative Marketing | Sculpting LinkedIn Relationships into Co-Marketing Triumphs By Building Marketing Tribes That Fuel Business Growth
The Antidote to the Algorithm Changes is Inside Your LinkedIn Rolodex
June is brimming with PR holidays, but one stands out for its universal appeal—Entrepreneurs "Do It Yourself" Marketing Month. This PR holiday and others presents a prime opportunity for businesses of all types to create collaborative content with their female LinkedIn connections who offer complementary products and services, as well as those who are their target audience.
Addressing LinkedIn Engagement Decline ??
You've likely noticed a significant reduction in your reach and engagement due to LinkedIn algorithm changes. This is a widespread issue impacting nearly everyone on the platform. However, you can offset this decline through strategic co-marketing tied to PR holidays. By collaborating with the right partners and creating engaging content, you can amplify your reach on LinkedIn despite the overall decline in organic visibility.
Start with Your New LinkedIn Connections ??
When you co-create content with a new connection, LinkedIn prominently displays that content to both your networks for the first two weeks after connecting. Co-marketing offers mutually beneficial partnerships, incentivizing collaborative marketing partners to share access to their audiences. This strategy amplifies reach, fosters growth, and maximizes the impact for all involved by blending your business DNA to create new products, services, events, or content that benefit all participating businesses.
Building a Collaborative Tribe ??
By building a tribe of complementary businesswomen that your target audience needs before, during, and after doing business with you, you are essentially creating a virtual business complex that houses businesses with the "foot traffic" necessary to monetize LinkedIn.
Entrepreneurs "Do It Yourself" Marketing Month: An Overview ??
Entrepreneurs "Do It Yourself" Marketing Month is celebrated throughout June in the United States. Its goal is to empower business owners to take charge of promoting their brands by creating their own marketing campaigns without relying on expert marketing teams. This month encourages entrepreneurs to focus on publicity, outreach efforts, and developing comprehensive marketing plans tailored to their products or services. It stimulates business owners to explore cost-effective, do-it-yourself marketing tactics and strategies they can implement independently.
By dedicating June to enhancing their marketing skills, entrepreneurs can learn new techniques and experiment with various promotional channels and tools. This initiative allows entrepreneurs to gain a deeper understanding of their target audience, messaging, and brand positioning.
Take the Pledge ??
Before diving into the ideas below, take the 2024 One Million Woman Link Up pledge to collaborate with 20 women this year on LinkedIn. Gain access to the June Link-Up Jumpstart PDF, which contains five collaborations to help you fulfill this pledge. The 2024 One Million Woman Link Up is a movement designed to spark collaborative marketing relationships among one million female LinkedIn members. Each month, you will receive a new Link-Up Jumpstart to keep your collaborations innovative and engaging.
After each collaboration, you will receive a special badge to add to your LinkedIn profile, along with a powerhouse perk provided by Smart Women Partner & Grow Rich to enhance your collaborative marketing skills. Best of all, the investment to get involved in the movement is your collaborative marketing muscle.
20 Collaborative Topic Ideas for Entrepreneurs "Do It Yourself" Marketing Month ??
领英推荐
Let's Empower Each Other and Amplify Our Reach Through Strategic Co-marketing! ??
Now that I've inspired you to forge co-marketing partnerships with your complementary female LinkedIn connections, as well as those who are your target audience, share in the comments the collaborative content ideas for Entrepreneurs "Do It Yourself" Marketing Month that appeal to you.
Business Game Night Revamped: Introducing Women Partner Collab Quest ??
Business Game Night has undergone a significant revamp to accommodate summer schedules and international One Million Woman Link Up participants. It will now be referred to as Women Partner Collab Quest, a 24-hour virtual event designed to elevate your collaborative marketing efforts.
What is Women Partner Collab Quest? ??
This innovative event is built around "game cards" that participants can download. These game cards guide you through collaborative marketing quests, including scavenger hunts, content collaborations, and challenges. As you go about your business day, you'll engage with fellow participants and women in your LinkedIn Rolodex to drive your project's marketing campaigns forward.
How Does It Work? ??
At the end of the day, participants can turn in their completed game cards for valuable business rewards. These rewards include webinars, micro-cohorts, matchmaking events, group co-marketing strategy sessions, and more. These resources are designed to help you expand your LinkedIn marketing reach and attract more female collaborative marketing partners.
Registration Details ??
Registration for the June 5th event is only $10. This fee includes a PDF containing the individual collaborative marketing profiles of all participants, ensuring you can prepare effectively for the ultimate collaborative marketing event.
Register today to begin prepping for this unparalleled opportunity to enhance your marketing strategy and build powerful collaborative partnerships.
Take Action Now! ??
About Jerrilynn
Jerrilynn B. Thomas is a LinkedIn collaborative marketing strategist specializing in working with B2B female coaches and consultants who promote their services through a diverse array of channels, including books, events, VIP intensives, podcasts, speaking engagements, courses, and membership sites. Jerrilynn's expertise lies in guiding these professionals to expand their reach by cultivating a broader female audience for their exclusive offerings on LinkedIn by facilitating strategic co-marketing partnerships with their complementary female connections.E-brochure
?? Pioneering a New Era of Women’s Collaborative Marketing | Sculpting LinkedIn Relationships into Co-Marketing Triumphs By Building Marketing Tribes That Fuel Business Growth
5 个月Co-marketing leverages the strengths of multiple businesses to create more impactful and wide-reaching campaigns. I'm using Entrepreneurs "Do It Yourself" Marketing Month to build awareness of the 2024 One Million Woman Link Up. This movement aims to spark collaborative marketing relationships among 1 million female LinkedIn members who have BIG BOLD goals they want to achieve.? Your collaborative marketing muscle is your entry fee. You simply link your goal or project to the movement, then implement the Link-Up JumpStart to begin "dating" your female LinkedIn connections. This helps you identify the women to add to your collaborative marketing tribe. A closed mouth doesn’t get fed. Feed your business by collaborating with your kick@ss female connections who have BIG BOLD 2024 goals, just like you, and who have a complementary audience you can tap into. Use the 2024 One Million Woman Link Up as the catalyst to start building the marketing tribe of your dreams. https://www.dhirubhai.net/pulse/2024-one-million-woman-link-up-reshaping-landscape-b-thomas-twxye/
Training business owners, coaches, consultants and others to shorten their sales cycle and close more business.
5 个月Jerrilynn B. Thomas, I am IN! What a great article and brilliantly positioned.
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5 个月DIY marketing is where it's at. People can tell when you're genuine, and that's what makes them stick around.
?? Pioneering a New Era of Women’s Collaborative Marketing | Sculpting LinkedIn Relationships into Co-Marketing Triumphs By Building Marketing Tribes That Fuel Business Growth
5 个月I've been so busy working on my project that I didn't realize at first there was a widespread drop in engagement and reach on LinkedIn for most users. I noticed that my notifications were low. But I thought it was because I wasn't diving into my feed to comment like I was doing before. I went through my LinkedIn newsletter subscriptions to catch up with the experts I follow to get up to speed on the problem. Then I jumped on Perplexity.ai to do some research. Ladies, the days of solo social networking and marketing are gone. A collaborative approach is needed. The antidote lies within your LinkedIn Rolodex. By strategically leveraging your network, you can counteract these changes and maintain, or even amplify, your visibility and engagement on the platform. Tap into the power of your connections and explore collaborative opportunities to stay ahead of the algorithm shifts.
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5 个月I love using co-marketing to counteract the decline in organic visibility. By partnering up and sharing audiences, we can support each other and grow together. Starting with new connections and leveraging LinkedIn's algorithms to showcase our collaborative content is brilliant. Building a tribe of complementary businesses sounds like a game-changer. It’s like creating a virtual business complex where we all benefit from each other's "foot traffic." Plus, dedicating June to improving our marketing skills is a great way to empower ourselves and each other. Let’s make this month about learning, growing, and making a real impact together! ??