Co-Branding for Successful Partnerships

Here’s What You Need to Know to Extend Your Reach, Extend Your Credibility, and Make More Sales!

If you’re planning a product launch, re-launch, or if you are seeking to extend your reach to gain momentum for a future launch, one of the steps you’ll want?to master is the art of approaching (and convincing) established collaborative prospects to partner with you.?

A joint venture partnership shouldn’t just be with anyone.

Anyone can be an affiliate.?

JV partners are the people who have massive influence with their subscriber list. Not only that, but the list they have is?usually much bigger than the ordinary affiliate because they have nurtured and established their community.?

What is your niche??

What are your goals??

This will determine the collaboration you need.?

If your goal is to promote a product or software for marketers, then you should focus on seeking affiliates who are around the clock internet marketers/affiliate?marketers.?

If you’re launching or re-launching a service-based program such as a boot camp, workshop or coaching, then you should focus on seeking other?service-based entrepreneurs with the same type of business model, that can relate to your end goal.?

Have your Product or Program Ready.

The best way to get ready is to stay ready. Make sure you have all of your product information, testimonials (if any) and course of action ready to send?over just in case you are asked for it.?

Some potential partners might want to take a peek at what you have, especially when their name is involved.

Get on Email Lists to Find the Right Partnerships

The best thing you can do is build a relationship with other, more formidable marketers. Let them get to know you as a rising star in?the industry – people love to get in on the ground floor with a real go getter.?

Not only that, but if you can get close to (and bring on) one major boss you can name drop to help make sure others feel comfortable promoting?you.?

Start researching bosses in your niche and find out who has power, a clean reputation, and willingness to work with lesser known?individuals. You’ll find out a lot just by being on their list.

You’ll be able to see if they promote anything and everything (which may mean their list doesn’t trust them as much). Or, you can read about?their promotion of someone new on the scene – a good sign for you.?

Make sure you make yourself known. There’s nothing more flattering than you telling another boss that you’ve been studying them for a long time and?really appreciate all of the helpful launch advice you’ve seen unfold on their list.?

Look to see what kind of ethics they have.?

Does he/she treat his list well??

You might love the money, but you don’t want to align your reputation with someone who isn’t viewed well online.?

What do they promote??

Is it usually video course or PDFs only??

Do they have a preference for membership site promotions??

What about style – do they typically promote hard-selling sales copy, or more down to earth sales?letters?

Don’t allow everyone to have a partnership status. That’s what affiliate programs are for. Joint Venture partners are a special breed that can help create a lucrative sales effect for your business just because they attach their name to it on a promotional level.?

Customize Your Requests

A customized partnership request email is imperative for you to get a good response. In fact, if you send a canned message, you can almost be guaranteed?it will immediately be sent to spam or deleted.?

JV partners like to be courted. You don’t court someone by using a one size fits all approach. You need to convey things like why your product is perfect for their list.?

This is another reason why you need to be on their list, reading their blog, and seeing what their own products are like. You want to be very specific about what?similarities are in your courses to what they usually promote.?

Upfront access is a nice thing to promise. Don’t give them access to a product the day before a launch. If possible, and there’s no reason why it should be?possible, give them access at least two weeks early so they’ll have time to try ‘the product out.

If it’s a PDF, attach the download at this time - don’t make them email you for it.?

If it’s a membership, give them a username and password in this first email.?

No extra steps should take place between you offering and them consuming it.?

Every perk you’re offering should be clearly spelled out. These are all reasons?why they can’t afford to say no, regardless of how much money they make on? a regular basis.?

They’ll want to know who else is onboard. This is something mentioned earlier – building at least one solid relationship with a well-respected marketer where it?makes you look good to other prospects if they have you as a JV partner.?

So what all goes into a customized partnership?request?

? A quick introduction about who you are and why you’re contacting them

? Promotional details (commission) and perks

? Access to the product

? Why you KNOW (not feel) that your product is going to be adored by their customers

? Their promotion links (all ready for them), along with access to a toolbox?(same thing affiliates have)

? The pre-launch dates and times they can expect to begin promoting While that looks like a lot, the problem is, you have to do all of that in a short?amount of space. \

If you write a 2 or 3-page scrolling email, you probably won’t get many partners because their time is precious and they need you to keep it short.?

One more thing: Approach your prospective JV partners with confidence.?

Nobody likes to align himself or herself with someone who apologizes and makes weak expectations of themselves.?

RECAP:

? Seek out professionals in your niche who can contribute to your goals.

? Have your product ready

? Get on their email lists

? Study how they promote and what they promote

? Customize your request (keep it short and sweet)

? Don’t make it harder than it has to be

Ready to reach your Next Level with amazing partnerships?

Apply to be a speaker at our next summit and you'll have the opportunity to network with amazing industry leaders who might just be a great fit to work with! Sign up here.

Cheryl Janeen, Intuitive Success Coach and Brand Strategist

Founder at No Hustle Business Breakthrough Coaching