CNN Makes A Streaming News Land Grab
CNN+ For Life =?$2.99?
Pricing for Discovery Warner’s new CNN+ app was just announced, and early adopters can get a very good deal.
The app, which will launch later this month, will initially cost just $2.99/month and (more innovatively) viewers who subscribe at that intro rate are then locked into that low price for life, provided they don’t let their subscription lapse.?The price goes up to $5.99/month once that deal expires.
This pricing strategy is noteworthy?because news and sports are the two genres keeping many people tied to traditional pay TV. The cost of luring them to streaming is a barrier that requires a smart plan.?
And the Ukrainian invasion has no doubt reminded people of just how important access to national news is to them during a time of crisis…[more]
Why Was RT On So Many U.S. Carriers Anyway?
MVPDs and OEMs across the Western world are quickly dumping RT (Russia Today) the?English-language TV service that is accused of being nothing more than a Russian propaganda outlet.
Which raises the question “if that is the case, why are they carrying them in the first place?"
That’s a complicated question with several right answers… [more]
DOWNLOAD: Why ACR Data Is Winning The TV Measurement Game
How do you measure today’s TV viewership? After speaking with a wide range of executives, the answer is clear—ACR data from smart TVs.
In this report, we remove the confusion that remains around ACR and explain, in plain English, how it works and what you need to do to take advantage of it.
We?also look at the?entire advertising ecosystem's roadmap, with predictions on what the future of measurement will bring.
LATEST FROM TVREV
Just as the first Gulf War effectively birthed CNN as a global 24-hour news network, so could the Russian invasion of Ukraine provide a path to its rebirth...?READ MORE
Talking to Your TV Isn’t Crazy Anymore?-?David Tice
In the near future, voice command will be the default way consumers control their TV...?READ MORE
FASTs Are The New Cable?-?Alan Wolk
The FAST sector is booming, but full of confusion, misconceptions, and fragmentation. Sounds like a topic ripe for the TVREV Special Report treatment...?READ MORE
领英推荐
Hot Takes: The Booming FAST Ecosystem?- Alan Wolk
Execs from VIZIO, LG Ads, iSpot, Tubular Labs, MadHive, TVSquared, Conviva, IRIS.TV, Mediaocean, and more chime in on FASTs...?READ MORE
How Streaming Still Factors Into The NFL’s Immediate Future (Even If It’s Not Required)?-?John Cassillo
As everyone seeks ways to?convert young audiences into the next generation of diehard viewers, the NFL has a unique advantage over its peers, if it chooses to use it... READ MORE
NEWS YOU CAN USE
Disney's Budding (New) Empire
Disney is already an entertainment giant, yet it?may?grow even larger?based on recent moves. Digiday’s Tim Peterson recently discussed how its burgeoning data play in particular?sets it up to compete with Google, Meta & Amazon. But there’s more:
How Disney is using its audience data and Hulu’s ad tech to compete with Google, Meta and Amazon? [Digiday]
What remains to be seen is not whether Disney has scale...?It does. What agency executives want to see is what level of scale Disney has with the specific audiences that advertisers are seeking to reach, which are not only people who watch live sports and stream Star Wars but who are also in the market for a new car.?
Netflix, which launched in Russia just over a year ago, was told in December that it would have to comply with a new rule requiring the company to distribute as many as 20 local news, sports and entertainment channels.?
Although TikTok’s meteoric rise to popularity was founded on a never-ending stream of short videos tailored to catch users’ attention, the company has been pushing longer content for a while now. Longer videos allow TikTok to better compete with YouTube (which skews heavily toward lengthy content) as well as capture an older audience and increase overall engagement time on the app.
Advertising
Streaming Wars
Data & Measurement
Sports
Landscape