CNN Makes A Streaming News Land Grab

CNN Makes A Streaming News Land Grab

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CNN+ For Life =?$2.99?

Pricing for Discovery Warner’s new CNN+ app was just announced, and early adopters can get a very good deal.

The app, which will launch later this month, will initially cost just $2.99/month and (more innovatively) viewers who subscribe at that intro rate are then locked into that low price for life, provided they don’t let their subscription lapse.?The price goes up to $5.99/month once that deal expires.

This pricing strategy is noteworthy?because news and sports are the two genres keeping many people tied to traditional pay TV. The cost of luring them to streaming is a barrier that requires a smart plan.?

And the Ukrainian invasion has no doubt reminded people of just how important access to national news is to them during a time of crisis…[more]

Why Was RT On So Many U.S. Carriers Anyway?

MVPDs and OEMs across the Western world are quickly dumping RT (Russia Today) the?English-language TV service that is accused of being nothing more than a Russian propaganda outlet.

Which raises the question “if that is the case, why are they carrying them in the first place?"

That’s a complicated question with several right answers… [more]

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DOWNLOAD: Why ACR Data Is Winning The TV Measurement Game

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In this report, we remove the confusion that remains around ACR and explain, in plain English, how it works and what you need to do to take advantage of it.

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CNN Follows Its Journalism Roots To Chart New Path Amid Wartime Footing?-?David Bloom

Just as the first Gulf War effectively birthed CNN as a global 24-hour news network, so could the Russian invasion of Ukraine provide a path to its rebirth...?READ MORE


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NEWS YOU CAN USE

Disney's Budding (New) Empire

Disney is already an entertainment giant, yet it?may?grow even larger?based on recent moves. Digiday’s Tim Peterson recently discussed how its burgeoning data play in particular?sets it up to compete with Google, Meta & Amazon. But there’s more:

  • Disney+ is integrating Netflix’s Marvel shows, and ushering in parental controls with them.
  • The shift makes sense given the disparate levels of age-appropriateness between, say, a show for preschool kids and a Marvel movie.
  • But it also sets the stage for Disney+ as a gateway to ALL of Disney’s U.S. streaming content, similar to how Disney+ Hotstar is already positioned abroad.?

How Disney is using its audience data and Hulu’s ad tech to compete with Google, Meta and Amazon? [Digiday]

What remains to be seen is not whether Disney has scale...?It does. What agency executives want to see is what level of scale Disney has with the specific audiences that advertisers are seeking to reach, which are not only people who watch live sports and stream Star Wars but who are also in the market for a new car.?

Netflix Won’t Add Russian Broadcasters to Service, Defying New Regulation?[WSJ]

Netflix, which launched in Russia just over a year ago, was told in December that it would have to comply with a new rule requiring the company to distribute as many as 20 local news, sports and entertainment channels.?

TikTok Expands Maximum Video Length To 10 Minutes? [TheVerge]

Although TikTok’s meteoric rise to popularity was founded on a never-ending stream of short videos tailored to catch users’ attention, the company has been pushing longer content for a while now. Longer videos allow TikTok to better compete with YouTube (which skews heavily toward lengthy content) as well as capture an older audience and increase overall engagement time on the app.

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