A CMO's Guide To French Tech Innovation

A CMO's Guide To French Tech Innovation

Soon corporate marketers and their agencies will gather in the south of France for the annual Cannes Lions International Festival of Creativity .

While the event is world renowned for honoring creative excellence, the increasing influence of MarTech & AdTech is growing each year. KSV has compiled a list of the most promising startups in marketing and advertising based in France or with a significant presence to help you prepare for your trip. Vive la French Tech! ????

In this article we feature FrenchTech startups In:

  • Social Media & Influencer marketing
  • Digital Media & Data
  • Content Production & Optimization
  • Loyalty & Brand Communities
  • Omnichannel Engagement
  • Immersive Experience

Scroll to the bottom for more:

  • Startup Accelerators Based in France
  • Venture Capital Firms Based in France
  • A Free Cannes Events Tracker ??


Agorapulse - A self-service social media platform designed for SMBs and agencies, offering a range of features to enhance brand recognition, lead generation, and sales.

Bodyguard - An AI-powered social monitoring and moderation solution that protects communities and brands from harmful content on social networks. It simplifies moderation, safeguards brand image with 24/7 protection.

Brut. - A global media company creating short-form videos in three languages across eight social platforms, garnering over 1.5 billion views monthly.

Favikon - AI-powered influencer marketing platform catering to all industries, promising a 10x ROI compared to traditional marketing.

Dataiku - A platform for "Everyday AI" that helps organizations leverage data for better business outcomes. It empowers both technical and non-technical users to make informed decisions using data. Over 500 companies globally use Dataiku’s analytics for applications such as fraud detection and supply chain optimization.

Evorra - Evorra seeks to make every marketer in the world, a responsible, data-driven marketer. They aspire to enable privacy-compliant data to flow at scale and cost-efficiently for brands and agencies.

Happydemics - Offers a cookie-less technology for measuring and optimizing advertising campaigns across all media, trusted by over 150 media players and global advertisers. Their proven methodology and 15,000 benchmarks offer actionable ad analytics in a cookie-less environment.

Ogury - A global adtech company focusing on sustainable advertising with a privacy-centric approach, targeting personas for brands, agencies, and publishers. Meet Ogury at their kick-off party in Cannes (RSVP).

StackAdapt - A global multi-channel programmatic advertising platform specializing in various digital advertising formats like native, display, video, connected TV, audio, in-game, and DOOH advertising.

AB Tasty - AB Tasty collaborates with brands to improve experiences using personalization, experimentation, recommendations, and emotion-based segmentation. Their platform provides web and API solutions for over 1,100 global brands like Kering and McDonald's.

AdAlong - Allows brands to empower their communities of fans, consumers, and employees by utilizing visual content created by them that also connects with their audience.

Lumen Research - An attention technology company that uses eye tracking research to provide insights into how customers consume communications. They offer data-driven recommendations to optimize marketing strategies and improve ROI by linking attention data to sales.

OCUS - Produces high-quality images for brands, offering a one-stop solution for the entire image lifecycle including photography, moderation, and optimization. Their creator platform helps photographers secure top brand shoots.

Fanprime - Enables brands to establish a cutting-edge loyalty program, harness the potential of web3, and offer communities a distinctive experience for more meaningful and lucrative engagements.

Hivebrite - Providing a comprehensive platform for community engagement. It allows businesses to create online communities, organize events, and enhance engagement. With a funding of $37 million, the company has a workforce of 101-250 employees.

Zealy - An operating system that empowers companies to expand and interact with their community. It encourages user participation inspired by the open-source concept.

Brevo - A CRM suite that helps businesses build long-term customer relationships and grow in the digital world by providing a unified customer journey view in an easy-to-use platform.

Contentsquare - Empowers businesses to deliver digital experiences that customers love, with real-time insights the whole team can use to improve the digital experience.

Dataiads - Provides a subscription-based SaaS platform that generates personalized landing pages for diverse marketing needs, aiming to improve conversion rates and decrease bounce rates, leading to a 15% average increase in Return on Ad Spend (ROAS).

Splio - A company offering an omni-channel marketing platform combining marketing automation and loyalty marketing. Their SaaS platform integrates CDP, Marketing Automation, CRM features (loyalty, Mobile Wallets), and AI to enhance customer marketing management and maximize value creation.

Xenoss - A Mar-tech / Ad-Tech software development company known for custom AI-driven software for various industries like technology vendors, media, gaming, agencies, and publishers, with clients including Activision Blizzard, Verve Group, and Smartly.

Gadsme - A leading in-game advertising platform for video games and metaverses, offering non-intrusive ad formats that prioritize player experience.

METAV.RS - Offers a modern Customer Experience Platform for Gen-Z with Digital Collectibles and Immersive Experiences.

Veesual - Provides Augmented Shopping Experiences for fashion brands, boosting conversions for brands with a Virtual Try-On solution.


Top startup accelerators in France

La Maison des Startups - Through its two global programs, DARE and La Maison des Startups, LVMH Open Innovation sets a breeding ground for ideas & innovation to accelerate & showcase new business solutions and technologies.

NUMA - is a innovation hub which brings together community events, startup acceleration, and innovation programs for corporates.

Plug and Play France - A global accelerator with a Paris branch that has accelerated over 250 startups.

StationF - Touted as the world's biggest startup campus based in Paris, gathering a whole entrepreneurial ecosystem under one roof.

Techstars Paris Accelerator - A leading global accelerator program focused on sustainability and technology startups. Based in Paris.

Wilco - An initiative providing loans, mentorship and support to tech startups.

50 Partners - Co-founded by 50 successful tech entrepreneurs, they offer mentoring, financing, international connections, networking, and office space.

1Kubator - One of the largest accelerator networks in France with branches across the country. Focuses on sectors like media, health tech, & smart cities.


Top venture capital firms in France

Alven - European venture firm that has backed 160+ startups in 20 years, focusing on B2C/B2B marketplaces, AI platforms, and financial services.

Breega Capital - Breega supports purpose-driven founders with €600m AUM and 100+ portfolio companies, offering full stack funding from pre-seed to Series B stage, including capital, connections, expertise, and solidarity for entrepreneurs.

Cathay Capital - Cathay Capital Group is a global investment firm founded in 2007. It supports companies worldwide and manages nearly $4B in assets, focusing on buyouts, growth, and venture capital investments.

Daphni - European VC firm investing in user-oriented startups with European DNA and global ambitions. Supported by a community of 300+ individuals and a digital platform for efficiency and transparency.

Elaia - European venture capital firm supporting digital and deep tech startups like Mirakl, Criteo, Ornikar, Shift Technologies, and Aqemia.

Idinvest Partners - Idinvest Partners is a leading pan-European private equity manager, particularly active in France, investing in various stages from seed to growth equity in sectors such as digital companies, healthcare, and smart cities.

Iris Capital - IRIS is a venture capital firm investing in tech platforms at various stages, with a team based in Berlin, Munich, and Paris having invested over a billion euros in 350+ innovative companies globally.

ISAI - Founded in 2009 ISAI, is the first French Tech & Digital Investment Fund backed by entrepreneurs and institutional investors. Known for successful investments in tech companies like Blablacar and LegalStart, ISAI manages €550m in assets and aims for excellent investment performance.

Kima Ventures - Early-stage VC firm in Paris offering seed funding up to $150K to startups in fintech, e-commerce, mobile, and other sectors. Focus on ambitious teams with strong learning and execution capabilities, investing in 2 to 3 startups weekly globally.

Omnes Capital - Omnes is a major European private equity firm focusing on energy transition and innovation with over €5.7 billion in assets. They support company growth through equity capital in Renewable Energy, Resilient Cities, Deeptech Venture Capital, and Co-investment.

Partech Ventures - A multi-stage VC firm based in Paris, Berlin, and San Francisco invests in tech startups globally across various sectors. Established in San Francisco 40 years ago, they now manage €2.5bn AUM and have a portfolio of 220 companies in 40 countries on 4 continents.

Serena Capital - An early-stage VC firm based in Paris that invests in sectors like enterprise software, fintech, digital health and consumer internet startups across Europe.

Ventech - Ventech, a global early-stage VC firm founded in 1998, operates in multiple cities with over €900m raised. They support entrepreneurs in the digital economy with investments in companies like Believe, Vestiaire Collective, and Ogury, and have had successful exits such as Webedia and Withings.

Xange Private Equity - XAnge is a top European venture capital firm with €650M Assets under Management, investing in early-stage technology companies in Digital consumer, Enterprise & Data, Fintech, and Deeptech fields from Paris, Berlin, and Munich since 2003.

360 Capital - 360 Capital is a Venture Capital firm supporting deeptech & digital enterprises with a 20-year track record, diverse team, €500M assets under management, and an active portfolio of 50+ companies.


Your destination for discovering events and parties happening in Cannes! No required emails, downloads, or advertising. Prepared by your friends at King Street Ventures. (click to view)


Disclaimer: For educational and entertainment purposes only, this post does not endorse services. Prospective customers should conduct their own evaluation of companies mentioned. King Street Ventures and Nick Fuller are not liable for inaccuracies. Email comments to: [email protected]

Miguel O.

Elevating Mental Health Conversations in Professional Spaces | 1:1 Personal Brand Stategies for CEO's, Founders and Marketing Teams | Storyteller | Creator | Ghostwriter | Isaiah 26:3

5 个月

Very insightful read, Nick Fuller. I’m excited to make it there for the first time. Thanks for sharing!

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