CMO TL;DR September 2023
The Perfectly Scannable Newsletter for Busy CMOs, September 2023

CMO TL;DR September 2023

Here at Agorapulse, we keep our finger on the pulse of marketing and social media, so you can stay informed. This month, two popular trends have our full attention: AI and video. First up, the question on every marketer’s mind: Is AI going to take my job? Our panel of experts had tons of insights into this question, plus tips on how you can stay ahead in your own career. On the video front, we pulled back the curtain on our own posting data to see how YouTube is trending this year over last. All this, plus some projections on how YouTube content will perform through the remainder of 2023.?

TL;DR Webinar Recap “The Impact of AI: Is Your Job at Risk?”

Click the image above to watch the full session.

Executive Takeaway?

AI's impact on jobs is causing a ton of fear for marketers, but is it warranted? Our experts think it all comes down to how YOU behave in the coming months. Yes, AI has the potential for disruption, but it also has the potential for heightened productivity. Overall, the panel expects AI to reduce the need for additional headcount by helping existing team members be more efficient.

Fast Facts

  • 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. (Mailchimp 2023)??
  • 71.2% of marketers believe AI can outperform humans at their jobs. (Influencer Marketing Hub 2023)
  • AI adoption slowed significantly from 2019 to 2021, things picked up again last year when AI adoption grew by nearly 250%. (HubSpot 2023).?
  • 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive (Mailchimp 2023)??

Notable Quotes

Taylor Young , #ABM & CX at Terminus (by DemandScience) , said "There's a lot of opportunity for disruption, but also increased productivity. That's what we see primarily when we're talking about AI. What are the expectations of increased productivity? What I think will be more apparent in the coming months is the differences in productivity between the people who are using it versus those who are not. And that's going to become really apparent."

Matt Cross ?? , Growth Marketing at Knotch said: "I think there's a lot of questions around privacy, data, privacy, security, and particularly, there's that big component of it. But the part that we talk a lot with our clients about is diluting the brand with poor-quality content. Creating content became immensely cheaper, faster, and easier to do. So keeping on, that you're using AI to keep your brand voice intact and that you do have a unique point of view in your world can help you stand out and differentiate from this world of probably low-quality content that's coming at us."

Mike Kaput , Chief Content Officer at @Marketing Artificial Intelligence Institute said: "We're in some tight economic times. We're having trouble finding the right talent. We're having trouble retaining the right people. AI could be a dramatic tool for cost savings that would either slow down hiring or require fewer people. Now, a lot of that's gonna relate to the demand for an individual business's products and services. If demand is there and they're able to sell more, do more, they could grow very well. But if it's not, you may see some type of reduction in headcount, in my opinion."

TL;DR Recap: 15/5 LIVE Inside the Machine: All About YouTube

Click image to watch the full session.

In August’s edition of Inside the Machine, we turned the spotlight on David Martins , Head of Data at Agorapulse to showcase the data around engagement on YouTube , plus exclusive insights on what can we expect the second half of 2023 on YouTube.

Posting behavior on YouTube shows that:?

  • Videos are posted on YouTube during the week, but engagement on Saturday is the highest.?
  • Over the past year, the volume of YouTube posts have gone up, but engagement has gone down.
  • Based on the hashtag “shorts,” the move to produce shorter, vertical videos is showing no signs of slowing down.??

You can access the deck with the date here.

Notable Quote

David Martins, Head of Data at Agorapulse said: "The quantity of content being published on YouTube has shown an increase, yet there appears to be a decline in average engagement. One potential explanation is that as people increase their posting frequency on the platform, the overall volume of content has surged, leading to a reduction in average engagement levels. To illustrate, in 2021, there were around 23,000 channels with over 1 million subscribers; however, as of 2023, the number has risen to over 40,000 channels in that category."

Love data? Then Agorapulse’s new Social Trends dashboard is the insights you’ve been waiting for!?

Click the image to view the dashboard for yourself!

Get details on what is REALLY working on Facebook, Instagram, LinkedIn, and X/Twitter. It’s totally FREE and jam-packed with nuggets to help you succeed on social media.?Check it out here for FREE!

TL;DR Recap: 15/5 LIVE CMO T3 Featuring Sarah Allen-Short

Click image to watch the full session.

In August’s T3 version of 15/5, we asked Sarah Allen-Short , VP of Marketing GTM Partners , to share a #TREND she is following, a #TECH she is loving, and a #TACTIC that is working for her. GTM Partners leverages an event-led growth strategy and Sarah had tons of insights into how their brand is news trends (like AI) and tools (like Hushly , PathFactory , and Uberflip | A PathFactory Company ) to grow their brand.?

  • TREND to watch: AI as an enhancement, not a replacement
  • TECH she’s loving: Content Experience Platforms and Digital Sales Rooms
  • TACTIC that’s working: Event-Led Growth

Notable Quote

Sarah Allen-Short, VP Marketing at GTM Partners: “I think a lot of the fears we have in marketing about being replaced by AI are misplaced. We are going to be replaced not by AI but by people who know how to use AI.

Want the cheat codes to profitable organic social media growth??

Sign up to get reminder emails for our 15/5 episodes here or visit our website to see which sessions are coming up next.

Up Next: #CMOschool webinar: Awareness to Advocacy: How to Leverage Social Media In Your Go-To-Market Strategy.

Click the image above to register.

If you’re curious what an effective go-to-market strategy using social media looks like, join us and a panel of industry experts on September 13 at 11 a.m. BST, 4 p.m. EST. Register here.

The Great Debate: Who is the GTM MVP? Sales or Marketing?

We have an epic showdown planned between Sales and Marketing for September 19 at 11AM ET. Two teams are going to square off and settle it once and for all: who has the bigger GTM role to play? Sales or Marketing? Don’t miss it!

Click the image above to register.

To see all the fireworks, you can register for FREE, here.?

You made it!

And you know what you deserve? A laugh. And that is what we are going to deliver. This one's a classic and for good reason. Take the hilarity of The Office and combine it with a good natured poke at an old-school sales call, and you get this gem. Enjoy it and we will see you next month.?

You can laugh all about it here.

Click the image to watch the full video.


Next miss another session - follow our webinar series here.

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Want to see Agorapulse in action? Book a no-obligation demo?here.

Click the image to book a demo today!




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