the CMO is the new kid on the block

In today's email: the new figure in the C-Suite, examples of Zara increasing prices, the premium mediocrity...

THE BIG IDEA

?? This week I had an intro meeting with a #metaverse startup that wants to disrupt by creating a phygital sustainable fashion brand. The idea is brilliant and the metaverse offers great possibilities for first-movers. It's now or never! New technologies including Augmented Reality, Virtual Reality, and Blockchain in general and NFT in particular bring potential disruptions to the luxury and fashion sector. However, only those who succeed at monetizing will survive. ???? ??

??So I did my research beyond the typical metaverse news that only scratches the surface and I found a term that blew my mind: the CMO. I don't know you, but CMO for me stands for Chief Marketing Officer... but there are new meanings: the Chief Metaverse Officer (let's call it CMO' for the sake of clarity)

?? What does a CMO' ? It defines the strategy of a company when it comes to using Metaverse technologies. Which type of events? Are they intended to increase sales or brand awareness? How engagement is going to be? Which platforms will resonate with the brand?

?? What do you think about this position? Please have a say and SHARE or COMMENT

MOST RELEVANT

?? Yet another word to add to your favourites: Premium Mediocrity. That is using superbrands that usually sell starting thousands at a much lower price with big logos. What you got when you buy a pair of Yves Saint Laurent glasses or perfume, or those starting prices 路易·威登 bags (plastic made iconic Never full bag, for instance) must-see video here

?? One of the most striking things that Zara does with regard to its business is that Product Managers get first-hand local knowledge daily by talking to most of their store portfolio (don't miss this article here!)

??Last but not least, this is an example of how Zara increased the prices of a basic until it became unsellable.

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