The CMO of the Future
It’s no secret that marketing is rapidly changing before our eyes. Technology disruption has reshaped the conventional wisdom and best practices of marketing. We’re leveraging a never-ending influx of data for audience creation, optimization, and intelligence.
AR and VR are knocking at the door, adding new layers to everyday life and becoming a mainstream communications and engagement channel for brands. Mobile is no longer a channel; it’s a way of living... For these reasons, we recently rebranded Mobile Media Summit to Modern Marketing Summit earlier this spring.
Coinciding with these landscape changes, the pressure to evolve our businesses is accelerating, and therefore the role of the CMO is changing. Marketing must think about its role as a business leader driving advances in an ever-growing range of areas: from storytelling and branding, to data and programmatic.
The Modern Marketing Summit in San Francisco this coming Tuesday 11/1 will provide attendees with perspectives from the most senior brand and agency marketers on the cutting-edge marketing and media trends in a digital, always-on world – and the impact we will see on our businesses and our jobs.
You won’t want to miss my interview with Alan Gellman, CMO of Esurance – where he’ll share his point of view on digital advertising in 2020 and beyond. Other top brands taking the stage, include: Sears Holding Corporation, Wells Fargo, Sony Pictures Entertainment, MasterCard, Charles Schwabb, The Clorox Company, adidas, Lyft, and more! And not to be outdone, we also have the top local and national agency holding companies take the stage, as well as the hottest martech companies today!
What will the future look like for CMO’s in this world of technological advances? What can you do to thrive in an uncertain future? Join us to learn more, and meet with the best minds in marketing. Get your ticket here: https://modernmarketingsummit.us/san-francisco-2016/