The CMA is about to change how businesses handle consumer protection. Are you ready?

For years, regulators had to go through long legal battles to hold companies accountable. That’s no longer the case.

The Digital Markets, Competition, and Consumers Act (DMCCA) gives the CMA direct enforcement power. No more waiting. No more drawn-out court cases. If they find a company misleading consumers, they can act immediately.

What this means for tech companies

If your business deals with digital markets, subscriptions, pricing models, or consumer terms then this law puts you under the spotlight. The CMA is watching, and enforcement is about to get faster and tougher.

Key changes businesses need to prepare for:

• Faster penalties for misleading consumers
• Stricter rules on fair pricing and transparency
• More proactive investigations into digital practices

I’ve seen businesses react too late to regulatory changes. By the time they take action, the damage is done. The smartest companies get ahead of the rules before they become a problem.

What to do now:

• Audit your consumer practices. Are your terms and pricing clear?
• Strengthen compliance. Don’t wait for an investigation to start fixing issues.
• Engage with regulators. Understanding their priorities can help you stay ahead.

This is more than just another law. It’s a shift in accountability, and businesses that don’t adapt will feel the impact.

Do you think the CMA’s new powers will lead to fairer markets or excessive enforcement?

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