Clubhouse: A Networking GAMECHANGER
Alexa Carlin
Marketing Innovator | AI Thought Leader | Founder of A.Rose Media | Keynote Speaker, Host, Author | Helping Brands Leverage AI and Strategic Marketing to Amplify Impact & Growth
If you had to pick a buzzword for the start of 2021, what would it be? Mine would have to be “Clubhouse”, hands-down. As an exclusive invite-only social media platform, Clubhouse has taken the community by storm, leaving those in the club addicted to the crazy value the app provides and those outside of the club scouring their network to find an invite in.
What makes Clubhouse so different from the rest? It’s an audio-based app that allows users to create and join rooms on a variety of topics ranging from world affairs to wellness and everything in between. As an entrepreneur and investor, I’ve had the opportunity to join TONS of rooms that align with my interests and have provided valuable insights from powerhouses in the industry.
Here I am on 'stage' with Matt Higgins of RSE Ventures and Shark Tank and Billy Gene of Billy Gene Is Marketing, as well as other leaders in the industry.
The best part is I can actually TALK to these industry leaders in real time! We can be having a conversation with hundreds listening to us in the audience or I can bring people up for Q&A and offer a live experience providing support for anyone who ventures to ‘raise their hand’ on the platform.
But I lied… the best part of Clubhouse isn’t being able to talk with industry leaders in real time, though it’s an amazing opportunity.
The best part of Clubhouse, to me, has to be the game changing opportunity to digitally network. In joining these rooms and sharing your story as well as offering insights, you open yourself up to connections to so many diverse individuals, from anywhere in the world.
Think of Clubhouse as a mix between a mastermind and an ongoing live event.
The mastermind- you join a room in Clubhouse and all of a sudden get the collective knowledge of people from all different industries and walks of life. (I mean who would've thought I can be in the same virtual room as Tiffany Haddish, Grant Cardone, and Daymond John?!)
The ongoing live event- As a public speaker and someone who has built my business around live events, this app is the best thing since sliced bread! You can create your own open rooms and run them how you’d like, whether it’s a panel you curated speaking on a certain topic or its an intimate Q&A with your audience.
You get the opportunity to to speak individually with those that come up to the stage and address the room as a whole. This not only provides you with an authority position from the beginning, especially with those who may not know who you are, it also allows you to forge a deeper connection with your audience and the individuals you connect with on the stage.
However, with great power comes great responsibility to run a room that’ll keep your audience coming back (and bringing their friends!). How can you ensure your room will live up to your audience’s expectations? Don’t worry, with a fantastic community behind you, it’s easy to host a powerful room!
There’s two main components: relationships and value.
By putting together a room packed with phenomenal female entrepreneurs that value collaboration over competition, I’ve been able to reach my audience in a completely unique way, forge connections between people in the room as well as members of my network, and provide more value to individual members of the community than ever before!
Lisa Nicholls affirming that content in king, especially when it comes to Clubhouse!
Overall, the hype for Clubhouse is REAL and well-deserved. This app connects people all over the world in a way that reduces the barriers to use (such as having to get dressed and be in a private place) and allows people to segment themselves based on their interests. Even though Clubhouse is still in its beta version, it’s already disrupting the way we connect with our audience and may very will revolutionize the social networking landscape.
Ready to join the club? Connect with me in the WEX club on Clubhouse, “Women Empower X- Women Entrepreneurs Who Are Making an Impact & Income” and stop by our weekly rooms:
M-W 10 AM-12 PM EST: Connecting Women Entrepreneurs
R 11 AM-1 PM EST: The State of Public Speaking