Clouty With A Chance...
Reed Duchscher
CEO of Night // Manager for the largest digital creators in the world ??
Welcome to the first edition of the Night Light newsletter on LinkedIn. Each week we'll share what we're reading, watching, and talking about internally at Night. Hope you enjoy, and subscribe to stay up to date with Night Light ??
Reed of the Week
I've been meaning to write about Skims for a while. I think it's one of the best examples of why celebrity and creator-led brands are at an incredible advantage compared to traditional companies.?
In the past few months, Skims has had Brooke Shields, Chelsea Handler, SZA,?Beatrice Grannò and Simona Tabasco (from Season 2 of White Lotus), among others on official ad campaigns for the brand. Legacy brands would have to spend millions to get the same level of star power, Skims is able to do so because of something only a celebrity partner can provide:?
Clout.?
The advantage of creator influence is what we at Night stake all of our ventures on. Feastables, JuiceBlox, and any of our future projects hinge on the fact that we have unique, differentiated access to the audiences of our creators. We replace traditional, costly marketing spend with creator influence. Like Skims, we rely on a flywheel effect, the downstream effect of clients posting on socials, talking about the product, and generally being excited to be a part of the conversation.
Creator News
Going to need a whole lot of elephant toothpaste for this one.
Excited to attend his next concert in 2031.?
I guess betting on college basketball is better than playing in it.?
领英推荐
Can't Miss Clips
Literally too good to be true.?
Proof that there is true power in creator branding.?
Community continues to be king in creator longevity.?
Business & Entrepreneurship
The apple doesn't fall far from the Linktree.?
Direct affiliate marketing was always going to win out over generic tactics.?
Insights on the recent downtick in beauty industry activity.
London based Close-Up Illusionist
1 年Belated comment of support :)
Strategic Partnerships
1 年Happy to have this on LinkedIn ??
Helping Creators Build Marketing Machines that Drive Leads & Revenue w/out relying on Social Media
1 年Wow, this looks like a great resource for keeping up with the latest news and trends in the creator economy! Are you excited to see what Night Light will cover next week?
Filmmaker | YouTube Vlogger | Pianist | Model
1 年I wanna work for you!! Here is my social media work pitch; I’ve made over 305 YouTube Vlogs and want to create daily lifestyle behind the scenes vlogs with you, I’ll feature you and the video content we create on my social media platforms so we can mutually grow and hopefully get brand partnerships and sponsors. I’ll work for you for free for 2 months and ask if you are able to cover food, travel and a place for me to stay it can be a couch, I’ll make do with little! Let me know if this works!