CloudArmy Newsletter June 2024
We live in disruptive times, but is disruption good for your brand? Our new blog this month focuses on how to use the right kind of disruption to build brands and tackle the question of whether marketeers should focus on the new or the familiar in their communication.??
And there is an opportunity to meet us live and in person at Mad//Fest (London 2-4 July). If you are able to, please do come along and meet us!?
Building Disruptive Brands
Read our latest blog by CloudArmy Co-Founder and marketing veteran Thom Noble on how to leverage consumer neuroscience to build truly disruptive brands.
How do you use disruption in your brand strategy in a way that goes beyond the superficial and changes the game for consumers and the industry?? Find out here.
The Familiarity vs. Novelty Debate
And if you would like to further explore the topic of brand disruption we have an article that outlines the science of novelty.
Read all about it in CloudArmy's blog on the topic by our VP of Research and Science, Darren Bridger.
Meet us at Mad//Fest
Mad//Fest, the UK’s "biggest, buzziest + boldest marketing festival" is back on 2-4 July?at the old Truman Brewery in London.
CloudArmy is excited to join the event for all 3 days. We would love to meet you there! Find out more here.?
Like our Podcast and don't want to miss out??
All 23 episodes of our 'Understanding Consumer Neuroscience' podcast are available on our website, Spotify, and YouTube.
We cover a wide range of topics with leading scientists and practitioners in the field. Subscribe here and never miss an episode.
We would love to hear from you
Do you have a research question or just want a deeper understanding of behavioural science and online neuro research? Choose below to get in touch.?