CloudArmy Newsletter February 2025
Hello there,
This month's newsletter (almost) coincides with Valentine's Day, so we rose to the occasion. We have great and topical content for you.
Read our now extended case study on the benefits of giving flowers as a gift.
Watch our webinar recording on chocolate brands in the UK.
Listen to our latest podcast with Prof. Bart Norré.
Enjoy highlights from our archives of great blog and knowledge centre articles.
Extended Case Study: Flower Power
The Flower Council of Holland partnered with CloudArmy to better understand the relationship between flowers and well-being and optimise communication messages to connect with consumers’ hearts and minds.?
Read the extended version of our popular case study with your direct link (no form filling) here.?
Webinar Recording: Chocolate brands in the UK
We got great feedback on our webinar on how to measure brand equity and distinctive brand assets using online neuroscience tools.
If you missed it, your direct link to the recording is here.? No better time of year to learn about the implicit associations of chocolate in people's minds!
New Podcast: Prof. Bart Norré
In this latest episode of our podcast "Understanding Consumer Neuroscience" Richard talks with Professor Bart Norré about response time testing, how it can be used to explore people's emotional responses, and the role testing tools can play to help reach new audiences.
Listen via your early access YouTube link here.
Highlights from the Archives
The CloudArmy blog and knowledge centre offer a wealth of information. We picked out a few highlights for you.
We would love to hear from you
Do you have a research question or just want a deeper understanding of behavioral science and online neuro research? Choose below to get in touch.?