CloudArmy Newsletter August 2024

Hello there,

We hope you will be enjoying a great holiday this summer. For a bit of consumer neuroscience by the poolside check out our August newsletter.

CloudArmy in the News

We are proud to be featured in The Drum.

CloudArmy Co-Founder Thom Noble and BrandOpus ' Head of Strategy Leo Hadden discuss why we may have been measuring brand effectiveness all wrong in this short read.

Listen to the Team Favourites?

A few of our favourite episodes from the Understanding Consumer Neuroscience podcast to enjoy (again).

• Episode 20: Rory Sutherland and Steve Keller talk about behavioural science and the power of audio in marketing?
• Episode 23: The science of creating behavioural change with Dan Bennett from 奥美 's Behavioural Science Unit.?
• Episode 6: Sarah Yu, PhD on the neuroscience of memory and habits
• Episode 5: Dive deep into implicit association testing with Dr. Andy Baron.

Summer Reading

If you prefer reading over listening, check out our latest blog: Why we crave ice cream. Who knew that the simple world of ice confections had so many intriguing psychological principles behind it! Read more here.?

Like our Podcast and don't want to miss out??

All 23 episodes of our 'Understanding Consumer Neuroscience' podcast are available on our website, Spotify, and YouTube.

We cover a wide range of topics with leading scientists and practitioners in the field. Subscribe here and never miss an episode.?

We would love to hear from you

Do you have a research question or just want a deeper understanding of behavioral science and online neuro research? Choose below to get in touch.?

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