Cloud Yard | ?????? ???????

Carwah, the leading car rental platform, is introducing a new product, announcing the opening of the first cloud parking yard in Saudi Arabia. The Carwah Cloud Yard is a widespread parking space within cities with all the working parts of a car rental service, and it is used commercially to prepare cars for car rental delivery.?The goal of Carwah Cloud Yard is to limit the operational costs associated with car rental branches and make it faster and easier for customers to get their rental car.??The new Carwah Cloud Yard allows car rental companies to offer their fleet of vehicles in a virtual setting with the Carwah Application. The Carwah Cloud Yard is where customers can book their car rental delivery and retrieval. This allows the quality of services provided to customers to be improved and streamlined.

The soft launch of the first cloud yard in Riyadh was a success. Soon the cloud yard will Spread to other major cities within the Kingdom. Carwah has responded to our customer's desire for a quicker car rental process that includes delivery.

The car rental sector's traditional model of having customers come to their branch offices to book and pay for their car rental will slowly change to virtual branches with online bookings.

Service: the current consumer needs have changed drastically over the last five years. Consumers' needs are centered around simpler, faster, and most cost-effective ways to book a rental car. ?The current car rental market does not meet consumers' needs because it has not fully adapted to please them. The car rental market is making slow changes to meet consumers' needs and designing a profitable business model. Customers want less friction in the car rental process by booking online with the least time spent in a car rental office.

?Time Management:?In the current traditional model, the customer will spend considerable time searching for the car and going to pick it up from the branch, and there is often a very high probability that car consumer desires will not be available or that the condition is not suitable, resulting in the customer refusing the car rental.

A considerable amount of time is wasted from finishing and filling out contracts and other routine procedures in the car rental process. This is made worse for customers arriving from travel. They face a higher probability of waiting in queues at the reception desks of the rental companies or in the lounges. Overall, the average time from booking a car rental to the customer with the keys to drive the car has been shown as an industry average of 5-6 hours. This time decreases to 2-3 hours with the online booking and delivery service that Carwah provides, and with the use of cloud parking, this time will be reduced further to 1 hour.

?Customer segment and increase in E-commerce: It is known that the majority of branch customers are passing visitors and a small percentage compared to electronic sales customers. Customers prefer the ease of using online platforms because the car rental inventory with the features they desire is easily accessible from the comfort of their home rather than coming into a retail branch.

Lack of parking: ?The area of most branches of reception of rental companies is less than 90 square meters. According to the requirements of the official Saudi authorities, this area has the authorization for only three small parking spaces in front of the branch. These spaces are reserved for showcasing the inventory of cars, and while there are more than three cars, the remaining fleet of vehicles has to be parked within the local streets.?These cars are haphazardly parked in neighborhoods, leading to locals' difficulty finding parking.

?High operating expenses: ?Car rental companies have a high overhead to serve and manage a network of branches. In addition to these costs, there is also an added marketing cost for the advertising to attract customers.

?What distinguishes the Carwah Cloud yard is the extensive investment in integrative technology that makes each car rental experience easier for the customer, translating to increased rental orders. The cloud yard is dedicated to delivery only and does not need to create branches to receive customers. Instead, its primary purpose is to deliver the car to the customer and retrieve it once the rental period is completed. The operating cost of maintaining branch office space is eliminated.

?Data Analysis: ?Based on an algorithm that enables it to track the inventory of the fleet of cars within the cloud yard whenever the customer requests, within each area of the city, without having to worry about the work of purchasing power studies before opening new branches.

?Opportunity to experiment:?The cloud yard allows corporate, institutional, and investor owners to experiment with new concepts introducing car rental products. This helps reduce potential losses and avoid ideas that do not work or conflict with market demand with the least possible overall profit disruption. The cloud yard leaves more room for changes and allows easier tracking if these changes are beneficial to the customer and car rental allies' profit margins.

More efficient: Using the spaces allocated to the parking lot for Carwah Cloud Yard with the full supervision of Carwah company to improve operations. It specifically pays attention to the quality and cleanliness of cars that are ready to deliver. The specialized team of Carwah ensures delivery of the highest quality of vehicles that are matched to the customer's needs.

Access to customer behavior data: The cloud yard is designed to participate seamlessly through the customer's entire journey - from initial search to online application booking ??- the cloud yard can improve processes, orders, and schedule delivery based on consumer preferences.

The CEO of Carwah Holding Company, Mr. Faisal Al Wahtan, states that the business model of cloud yards will help many cars rental companies to increase their profits by expanding and spreading in different regions and by targeting new customers at the lowest cost. The cloud yard by Carwah will give the most benefit to the customer because their car rentals will have the highest standards of quality and hygiene with fast car delivery and competitive prices. It is a win for the customer because it makes car rental booking as easy as ordering pizza.

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