Cloud Should Not Be A Compromise

Cloud Should Not Be A Compromise

With the exposure to partners and customers at varying stages in the Cloud journey, I often have to do a lot of objection handling. Over and above the usual perceived inhibitors of Bandwidth and Security, I have discussions around Control. Bandwidth costs are dropping at a rapid rate and it feels like there is more fibre in the ground than there is copper. Users are also starting to trust that a Cloud environment is likely more secure than the server sitting in a broom cupboard in their office or the Server room that has the key stuck to the wall next to it with prestik.

The real problem that Cloud providers face is that a Managed Service Provider or end customer thinks that a move to the Cloud gives them LESS flexibility in what they are able to do with Cloud resources and the environment that Cloud servers reside in. This is often very true, where control is sometimes limited to starting and stopping a server, heaven forbid opening a port on a firewall or creating a VLAN.

The concept of scalability, and agility are quickly dispelled when a call needs to be logged for a simple thing like creating a new VLAN. When you have workloads on premise, you are able to manage the networking and security layers in house as well as decide how you want to allocate compute and storage resources to workloads. Cloud then becomes the place to deploy less important applications or temporary and transient workloads.

Cloud should be about flexibility; therefore the ability to move off a Cloud platform should be as easy as the decision and ability to move onto it. Customers often express hesitation due to the uncertainty of what is actually running the Cloud service and the uncertainty of knowing what the user impact will be when they want to move to another provider or back on premise.

All of this is why we chose an industry leading virtualization platform with a Cloud Control panel that allows us to offer this kind of flexibility and control. In many instances, we are providing more control in the Cloud environment than the customer has on premise.

True Cloud adoption is never going to become mainstream until there is no difference in control or flexibility of an environment, whether it is on premise or in the Cloud. Therein lies the challenge for Cloud providers and why we seem to be experiencing such rapid growth.

要查看或添加评论,请登录

Jonathan Kropf的更多文章

  • Outwit. Outplay. Outlast.

    Outwit. Outplay. Outlast.

    In an article last year I described how the pandemic was affecting our business and what our plan was to overcome the…

    5 条评论
  • How Is Coronavirus Affecting Us. Really.

    How Is Coronavirus Affecting Us. Really.

    We did an update to our staff on COVID-19 and how it is affecting us. This was some of the messaging, that I think…

    17 条评论
  • Mid-Market Reseller Consolidation Is Inevitable

    Mid-Market Reseller Consolidation Is Inevitable

    I have been in this industry since 1998. 20 years now! For any other industry, I think that is actually like a Century…

    2 条评论
  • Can You Build Culture Into A Business?

    Can You Build Culture Into A Business?

    Since returning to Velocity Group, I have been asked by many people about the culture that they notice developing and…

    4 条评论
  • Analogue Gives Me Perspective in a Digital Age

    Analogue Gives Me Perspective in a Digital Age

    Currently, I am sitting at the Airport in East London (South Africa, not the fancy one) and reflecting on the hectic…

    5 条评论
  • A Cloud Case Study - Lift and Shift with a Credit Card

    A Cloud Case Study - Lift and Shift with a Credit Card

    Having just come back to velocity group in the last few weeks, one of the interesting things that occurred is that we…

    1 条评论
  • Packing is easy, moving on is difficult

    Packing is easy, moving on is difficult

    5 Years ago, I had a crazy idea to start a channel focused Cloud company. An idea, a credit card (with a big budget…

    7 条评论
  • The IT channel must retool its salesforce to sell to the cloud customer

    The IT channel must retool its salesforce to sell to the cloud customer

    As Published in futurewave BusinessIT The idea of selling an outcome – a solution to a customer’s need or a problem -…

    2 条评论
  • In a Digital World, Physical Experience is Key!

    In a Digital World, Physical Experience is Key!

    Yes, I understand that this is a contradictory statement, but let me explain my thinking. I firmly believe that…

  • The CIO is not an IT Manager

    The CIO is not an IT Manager

    If I look at the interactions I have had over the last 5 years of being in the Cloud business, there has been a…

    2 条评论

社区洞察

其他会员也浏览了