Cloud Opportunities, August 24: From Budapest to Bucharest, AI for Marketing ROI, and Scheduling Virtual Machines

As we embrace September, the holiday season comes to a close, ushering in a time of renewed energy and opportunity. While many took a well-deserved break during August, we at Europe Cloud remained committed to enhancing our cloud strategies and producing educational content to support your upskilling journey. As businesses gear up for the active season ahead, we’re excited to share valuable insights that can drive your success in the months to come. Let’s dive into the latest trends and strategies that can help you thrive in the always-evolving cloud landscape.

Tips for Using AI for Growing Your Marketing ROI

We started August with our marketing manager Momchil Brachkov explaining the transformative power of AI in marketing. One of his key insights was the ability of AI to harness customer data effectively: “With AI, you can make sense of customer data stored in multiple systems, gaining a holistic view of your audience.“ By analyzing patterns and behaviors, businesses can create targeted campaigns that resonate deeply with their audience and result in higher engagement and conversion rates.

Moreover, AI enables marketers to personalize content and campaigns at scale, quickly testing various strategies to determine what resonates best with different audiences. For instance, Mondelez is leveraging AI to personalize 20 million creative assets, achieving a remarkable 10% global ROI.

How to Schedule Virtual Machines to Operate Only During Business Hours

As businesses look to optimize their operations, one key area of focus is the management of virtual machines (VMs). Our latest article discusses how scheduling VMs to run only during business hours can lead to significant cost savings and increased efficiency.

Imagine a scenario where your VMs are automatically powered down after hours, reducing unnecessary costs while still being readily available during peak operational times. By defining clear business hours and utilizing cloud management tools, you can automate the start and shutdown of your VMs.

Here’s our step-by-step guide on setting up business hours scheduling using CRON expressions in the Google Cloud Platform.

Viktoria Gavrilov Discussing Opportunities and Trends in iGaming

At the currently ongoing SiGMA World East Europe event in Budapest, Europe Cloud's Viktoria Gavrilov is using the opportunity to engage with industry leaders and C-level executives in the iGaming industry.

She is talking to attendees about the role of cloud computing in enhancing user experiences and driving efficiencies within the sector, so if you’re at the conference, make sure to grab a coffee with her.

Upcoming Event: How to Web in Bucharest

Looking ahead, we are excited to announce our participation in the How to Web conference in Bucharest on October 2-3. This event is a cornerstone for tech enthusiasts and startups in Southeast Europe, providing a unique platform for networking and sharing insights. We can’t wait to connect with fellow innovators and thought leaders, exploring new opportunities that will shape the future of technology in our region. Stay tuned for more details as we prepare for this exciting event!

Meanwhile, if you want to unlock the full potential of the cloud for your business, you can contact us via the form on our website.?