Cloud Authenticity

What do the following companies have in common?

Uber: World's largest taxi service - Owns zero vehicles

Facebook: World's most popular social media - Creates zero content

Airbnb: World's largest accommodation provider - Owns zero real-estate

Alibaba: World's most valuable retailer - Owns zero inventory

Netflix: World's largest movie broadcast - Owns zero theatres

Skype: World's largest phone company - Owns zero telco infrastructure

Apple: World's largest software company - Creates zero applications

Paypal: World's largest transaction facility - Owns zero cashiers

Clinic to Cloud: Australia's largest Cloud based Electronic Medical Records system - Owns zero content

It would appear that cloud technology is the new way of doing things, Steve Jobs understood that scalability through facilitation was truly achievable, even he changed his employee number from 2 to 0.