Closing The Sale – What Not To Do
Carlos Batista
?Empowering Coaches, Entrepreneurs & Business Owners to Master LinkedIn for Lead Generation Without a Marketing Budget ? LinkedIn Trainer ? Business Growth Strategist?
Welcome to Issue No.39 published on the 17th of November 2022. The purpose of the Business Growth Strategies Newsletter is to share tips, tools, resources, and guides that help you take your business to the next level…without the need for a marketing or advertising budget.
Every issue will be jampacked with valuable information to help you with your lead generation and business growth strategies while ensuring you keep your costs low if no costs at all. If you have not yet read the previous issues, then you can find them Here!
Closing the Sale - What Not to Do
You usually hear the industry talk about how to close sales, but it’s equally important to know what to avoid, or what not to do, as well. There are many actions that will immediately stop your chance of any sales and knowing what they are will allow you to avoid doing them.
Here are four essential things to be sure you avoid when attempting to close your sales:
1.?????Never, ever show up late. Any integrity you have, to begin with, will be gone completely if you're late for an appointment. Being late shows that you don't value or appreciate your client's time and that you lack the proper respect for them as well. Of course, there are situations where being late is appropriate – if you've had an emergency, or there has been something totally out of your control that's happened. A quick phone call can rescue these types of legitimate situations and shows that you care about your potential new client. For the most part, though, try to plan ahead as much as possible and anticipate any problem that might come up before it happens.
2.?????Don’t forget how to listen. At your appointment, it’s important for you to get your information across and entice the potential client to buy but remember that listening is more important than talking. Listen to what your potential client needs, wants, and is seeking. Listen to their fears and past experiences. It is only in this way that you can truly attempt to match your new client with the proper level of product or services that you provide. Ask questions, and then listen closely to those answers.
3.?????Don’t dress too casually. How you dress is going to vary widely depending on the situation, the potential client, the meeting place, etc. There are just so many variables, so try to mirror the “level” of dress that you believe your prospect will be wearing. There are times when jeans will be absolutely appropriate, and other times when nothing less than a suit will suffice. Being clean, organized, and well-dressed for the occasion will present the best face to your prospect.
4.?????Never insult your competition. This is an ugly habit to get into and will only make you look uneducated and ignorant to your prospect. One trick bag you never want to get into is bashing your prospect’s current supplier – keep in mind that essentially what you’re doing is saying that your prospect made a bad decision when hiring their current supplier. No one likes to be told that, especially not someone whose sale you’re trying to get.
In Issue.40 of this newsletter, the main topic will be – How important is confidence in sales? Issue 40 of this newsletter will be published on the 24th of November 2022.
The Business Coaching Hub has created numerous pages on LinkedIn that are jampacked with free resources such as articles, guides, videos, short courses, training, and more. Visit and follow the pages below to access all resources and stay up to date with all new releases:
1.?????Business Coaching Hub – Follow Here!
2.?????LinkedIn Social Selling Index – Follow Here!
3.?????Business Coach On Call – Follow Here!
4.?????Business Growth Network – Follow Here!
5.?????Online Coaching Free Short Course – Follow Here!
6.?????LinkedIn The Basics – Follow Here!
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7.?????Self-Study Business Growth Courses – Follow Here!
8.?????LinkedIn Lead Generation Guide – Follow Here!
9.?????Mindfulness Collection – Follow Here!
Learn How to?leverage?LinkedIn for lead generation,?without?the need for a marketing or advertising budget,?even?if you only have a free account, while only spending?30-45 minutes?a day on LinkedIn.
In recent years?LinkedIn?has emerged as an?excellent resource?for?generating?more?leads. The increase in online traffic due to the impact of the lockdown globally means that now more than ever your presence on?LinkedIn?provides you with the potential to help grow your business and not only survive but, thrive beyond the lockdown.?Don't have a marketing budget to generate leads? Now you don't need one!
The Business Growth Strategies Newsletter has been created and is published to provide you with value and not just be another email in your inbox. I would appreciate your comments and feedback on the content shared and the topics that were chosen.
If there is a topic you would like us to cover, please let me know and I will include it in our schedule to be published in a later issue.
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“Your Success IS My Focus!”
Carlos Batista
Business Transformation & Growth Specialist