Closing the Gap on Health: How Deep Understanding, Strategy, and Creativity Can Help
ICE Creates
We make better happen through #Humancentreddesign and behaviour change. Co-create with the ICE 7E’s transformation model
Deep human understanding, strategy and radical creativity are the antidotes to closing the gap on the many challenges faced within the health sector.?
Health inequalities are a major problem in the UK. People from poorer backgrounds are more likely to experience poor health and die prematurely. This is because of a number of factors, including poorer access to healthcare, unhealthy lifestyles, and more stressful living conditions.?
For more than 23 years, Ice Creates has dedicated their expertise in behaviour change; creativity, strategy and leadership development, to ignite significant changes to the nation’s behaviours, attitudes, habits, and minds, transforming lives, organisations, and communities.??
Over the years we have stood in the gap and activated ever-lasting change for good for the NHS, public health, hospital trusts and now Integrated Care Boards. Here’s how we do it and some of the amazing outcomes.?
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The Give Hope campaign utilises church connections to address the low uptake of the Covid-19 vaccine among black and minority ethnic groups due to mistrust and safety concerns.??
With Ice’s ability to connect with people who can be hard to engage with a highly creative campaign was co-created resulting in more than 2.5 million views, 16,000 shares and 350,000 people listening to content. The result was a drive in Covid-19 vaccine takeup amongst:??
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The Ice 3-step formula:
1. Deep Human Understanding?
We start by gaining understanding. We do this by conducting deep research into the barriers and motivators affecting behaviour. We also work with communities to understand their experiences and priorities.?
2. Strategy?
Once we understand the needs of the community, we develop a strategy for addressing them. This strategy considers the root causes of a behaviour or attitude, the resources and capabilities of the organisation and brings them together with practical recommendations to make positive change possible.?
3. Radical Creativity?
Radical creativity is essentially engaging people, earning trust and prompting positive. We always think outside the box and challenge the status quo to get the ultimate outcome.?
The time is now. You have the power to close the gap and we are here to partner with you to bring power, purpose and possibility for people and the places you serve.??