Closing 2024 and Looking Ahead Together
An end-of-year letter to our community from CEO Brian Buck
Dear Friends of Scotwork,?
We close out the year reflecting on the challenges and opportunities that 2024 brought to businesses and individuals. Navigating economic turmoil, political commotion, personal challenges — the ability to negotiate effectively has never been more critical.?
We began developing negotiation skills as children when we heard our first “no.” We refined our approach as we resolved conflicts throughout our lives. Negotiation isn’t just a business tool — it’s a competitive advantage. It turns challenges into opportunities, builds trust, and unlocks value. It’s the cornerstone of sustainable success.?
As we look to 2025, we at Scotwork are especially excited to celebrate a remarkable milestone: 50 years of transforming how the world negotiates. This anniversary is more than a celebration of the past; it’s an opportunity to look forward — to continue empowering individuals and organizations to thrive in an ever-changing world.?
Over the past half-century, we’ve identified, defined, and evolved a very effective and practical approach based on thousands of hours of observing and studying how negotiations work all around the world. Excelling at negotiation continues to be as relevant today as it was when John McMillan founded Scotwork.?
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In the spirit of the season, we want to express our gratitude for the trust you place in us. We’re proud to have partnered with so many of you this year, helping your teams navigate the complexity of their negotiations and achieve their goals. Your trust and success inspire us to keep innovating and refining our programs to deliver high-level real-world results.?
As we step into 2025, we invite you to join us in rethinking what negotiation can achieve — for your organization, your people, and the communities you serve. We’re obsessed with negotiation, and we can help you unlock even greater value and opportunities in the New Year and beyond.On behalf of the entire Scotwork team, thank you for being part of our journey. Together, we look forward to a year filled with prosperity, growth, and collaboration!
Cheers,
Brian Buck
CEO, Scotwork North America
Freelance "Virtual Assistant" - I help startups and small/medium businesses with project coordination and administrative tasks so you can focus on your core goals.
2 个月Learning how to better negotiate is a very important message! May I ask the reason for your company name? When this popped up in my feed, my first thought was "What is this, the paper towel company?" :)